CENLA MEDICATION ACCESS PROGRAM'S CANCER SCREENING PROJECT

How we generated 740+ leads and converted 260 to new patients.
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61.9

Average Total Leads Per Month

743

Total Qualified Leads Generated

260

New Patients Converted
The Company Icon

THE ORGANIZATION

In 2009, The Rapides Foundation unveiled the Cancer Screening Project in response to its 2005 Community Health Assessment that found too many Central Louisiana residents were not getting screened for breast, cervical and colon cancers.

The project seeks to increase access to important cancer screenings by bringing them to Central Louisiana parishes via a mobile cancer screening unit. It travels to communities for two-day clinics, where patients receive digital mammograms, cervical screenings and FIT colon cancer screening take-home tests.

The Challenge Icon

THE OPPORTUNITY

The Cancer Screening Project sought to connect with individuals who met certain age, income, and insurance guidelines within Central Louisiana Parishes. They not only wanted to make these individuals aware of their organization but also motivate them to sign up for their free cancer screenings.

The question they asked themselves was, “How are we going to efficiently going to impact as many residents as possible?”

The Solution

THE SOLUTION

Using Facebook Lead Generation Campaigns and Zapier automations, we were able to target qualified individuals and convert them to new patients. In fact, we generated 743 leads and 35% of those leads converted into Cancer Screening Patients. How? Once a lead filled out an interest form, the lead would promptly receive an email with the next steps and CMAP’s Cancer Screening Specialist would follow up via phone. We measured performance through an automated spreadsheet that tracked the KPIs CMAP found most important. Through this process, we were able to take the stress of looking for qualified leads off of their plate. This allowed CMAP more time to nurture these relationships and provide them with the best care.