ppc advertising

ALEXANDRIA SMILE CENTER

Alexandria Smile Center has received over 365 tracked phone calls
in the past 6 months.
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75

Phone calls over
2 minutes long!

6%

Conversion rate increase over last year utilizing a smaller ad spend budget

$2.21

Cost per conversion decrease compared to last year
The Company Icon

THE COMPANY

Alexandria Smile Center offers a full range of general and cosmetic dental treatments to help their clients achieve their perfect smile.

They use the latest dental technology and techniques to provide their patients with the best dental care experience possible.

Located in Alexandria, Louisiana they pride themselves on living and working in their community.

The Challenge Icon

THE CHALLENGE

The goal for using Pay-Per-Click (PPC) Google Ads for Alexandria Smile Center, was to provide more time for the dentist to excel in what he does best - help others with their smiles!! He had been doing PPC ads by himself and came to us to take over what he had been doing.

His goal was to get and track calls based on the length of time people spend on the phone. And the tricky part was he wanted to keep the ad spend low!

The Solution

THE SOLUTION

With the competitive nature of Dentists in the Alexandria area, search campaigns are being used to show up in Google searches for a wide variety of keywords associated with the services that ASC provides.

Continual changes to the online search landscape means we need to be vigilant in our changes to both the positive and negative keywords as well as adjustments to the ad images, titles, and descriptions to make sure the ads are performing at their very best with the parameters set in place for budgeting and goal conversions!

Each conversion phone call received is another opportunity for a brand new client for Alexandria Smile Center!

Testimonial

With the conversion rate increase and the decrease in cost per conversion - Alexandria Smile Center is providing the best Return on Investiment with the ad budget set!