{"id":1009,"date":"2025-06-13T10:00:23","date_gmt":"2025-06-13T10:00:23","guid":{"rendered":"https:\/\/www.uglymugmarketing.com\/blog\/?p=1009"},"modified":"2025-06-13T20:15:06","modified_gmt":"2025-06-13T20:15:06","slug":"facebook-recruiting-construction-gilchrist","status":"publish","type":"post","link":"https:\/\/www.uglymugmarketing.com\/blog\/facebook-recruiting-construction-gilchrist\/","title":{"rendered":"How Gilchrist Turned Facebook Feeds Into 551 Job Leads in 1 Month"},"content":{"rendered":"<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4a1\/72.png\" alt=\"\ud83d\udca1\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udca1\" aria-label=\"\ud83d\udca1\" \/>Results Spotlight:\u00a0<\/b>How Gilchrist made staffing simple by adapting their strategy to meet applicants where they already look.<\/p>\n<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4f0\/72.png\" alt=\"\ud83d\udcf0\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udcf0\" aria-label=\"\ud83d\udcf0\" \/>\u00a0In The\u00a0<span class=\"il\">News<\/span>: <\/b>Key trends reshaping marketing strategies this week, from a record-setting Father&#8217;s Day to Lululemon&#8217;s sour stock.<\/p>\n<p>Let&#8217;s dive in.<\/p>\n<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4a1\/72.png\" alt=\"\ud83d\udca1\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udca1\" aria-label=\"\ud83d\udca1\" \/> Results Spotlight: Meeting Your Applicants Where They&#8217;re At<\/b><\/p>\n<p><img src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NYVX16gC7E0mCM1zsheZqSqQoOP56EmplobNKjPvLNefbLSgE2hRNv1tdgqhEV4evTmnN2Ii3C92rmLDI50Bx0cXtFR4NBHbgmcjTEx-XMsJmE9AjOBWg=s0-d-e1-ft#https:\/\/i.ontraport.com\/6927.64da282353146098056a4918d57d918a.PNG\" \/><\/p>\n<p><b>The Challenge:<\/b><\/p>\n<p>Gilchrist Construction has grown from a fifteen\u2011person crew laying sidewalks in 1981 to one of Louisiana\u2019s leading highway contractors.<\/p>\n<p>That success comes with a constant need for people: every new project means new crews, more operators, and fresh laborers on tight timelines.<\/p>\n<p>Job fairs and a \u201cNow Hiring\u201d page on the company website pulled in some applicants, but not nearly enough. Positions stayed open, schedules tightened, and project managers worried more about headcount than concrete pours.<\/p>\n<p><b>The Solution:<\/b><\/p>\n<p><span style=\"color: #81c1cb;\"><b><a style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.uglymugmarketing.com\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/U\/stV\/gZ\/6KEilb\/zCshXrkh3J\/P\/P\/EB\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/U\/stV\/gZ\/6KEilb\/zCshXrkh3J\/P\/P\/EB&amp;source=gmail&amp;ust=1749930588772000&amp;usg=AOvVaw028t28DioTi8NOXJWifTJZ\">Ugly Mug Marketing<\/a><\/b>\u00a0<span style=\"color: #000000;\">moved the recruiting hunt to the one place local workers check every day: Facebook.<\/span><\/span><\/p>\n<ul>\n<li>We wrote straightforward ad copy that skipped corporate jargon and<b>\u00a0talked about real benefits<\/b>, like steady hours, career growth, and the satisfaction of building Louisiana\u2019s highways.<\/li>\n<li>Each major job site received its own lead\u2011generation campaign with\u00a0<b>location\u2011based targeting<\/b>, so applicants saw openings that matched a commute they could handle.<\/li>\n<li>A short native form inside Facebook\u00a0<b>captured contact details<\/b>\u00a0in seconds; no one had to click away to a sluggish external page.<\/li>\n<li>Throughout the month we<b>\u00a0watched the numbers<\/b>, pausing slow ad sets, raising budgets on top performers, and fine\u2011tuning the audience until the cost per lead hit a harmony.<\/li>\n<\/ul>\n<p><b>The Results:<\/b><\/p>\n<p>In just 31 days, the 5 campaigns we ran:<\/p>\n<ul>\n<li>Reached more than\u00a0<b>45,000\u00a0<\/b>individual Facebook users<\/li>\n<li>Delivered\u00a0<b>551\u00a0<\/b>qualified leads<\/li>\n<li>Averaged a cost of just\u00a0<b>$2.46<\/b>\u00a0each<\/li>\n<\/ul>\n<p>Gilchrist\u2019s hiring team shifted from scrambling for applications to scheduling interviews, confident that the pipeline could keep pace with every new contract on the books.<\/p>\n<p><b>Ready to get your crews staffed and keep projects moving?<\/b><\/p>\n<p>At<span style=\"color: #81c1cb;\">\u00a0<b><a style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.uglymugmarketing.com\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/j\/stV\/gZ\/6KEilb\/In56nZfiU\/P\/P\/EB\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/j\/stV\/gZ\/6KEilb\/In56nZfiU\/P\/P\/EB&amp;source=gmail&amp;ust=1749930588772000&amp;usg=AOvVaw1UBo_lC7CKrnAMd99z1OwO\">Ugly Mug Marketing<\/a><\/b><\/span>, we know that when your next deadline depends on finding the right people fast, you need more than a job post.\u00a0We can help your company build a\u00a0recruiting\u00a0engine that&#8217;s ready for the long haul.<\/p>\n<p><span style=\"color: #81c1cb;\"><a style=\"color: #81c1cb;\" title=\"Link: https:\/\/calendly.com\/d\/cpvz-fnc-zr9\/website-strategy-meeting\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/5\/J9Z\/gZ\/6KEilb\/sN8HywsIJo\/P\/P\/EB\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/5\/J9Z\/gZ\/6KEilb\/sN8HywsIJo\/P\/P\/EB&amp;source=gmail&amp;ust=1749930588772000&amp;usg=AOvVaw0gjcH3TN7siJMrb0BR71-K\"><b>Schedule a free consultation<\/b><\/a><\/span>\u00a0today and see how targeted social campaigns can turn a tight labor market into a full roster of ready\u2011to\u2011work applicants.<\/p>\n<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4f0\/72.png\" alt=\"\ud83d\udcf0\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udcf0\" aria-label=\"\ud83d\udcf0\" \/> <span class=\"il\">News Roundup<\/span><\/b><\/p>\n<p><img src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NZVmcS0jb3MP0kRRy6GfQwLtka396TT8f9Ptr1cWsFuuuGARvanP5RdARcntojixx98UEs-1-I6397uQB9XFejZX_LlTLXUoC6nKJ7ku4GLXMAqollSIw=s0-d-e1-ft#https:\/\/i.ontraport.com\/6927.8fd499cf12fb8a5a2962df061634614c.PNG\" \/><\/p>\n<ul>\n<li><span style=\"color: #81c1cb;\"><a class=\"m_1100660598679704510ay\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/nrf.com\/media-center\/press-releases\/father-s-day-spending-to-reach-record-24-billion\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/Y\/8sh\/gZ\/6KEilb\/sUHGqUJEbI\/P\/P\/EB\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/Y\/8sh\/gZ\/6KEilb\/sUHGqUJEbI\/P\/P\/EB&amp;source=gmail&amp;ust=1749930588772000&amp;usg=AOvVaw1b8D__ZH1JUkJMVx3Eobdb\"><b>Father\u2019s\u202fDay spending is projected to hit a record<\/b>\u202f<\/a><\/span>$24\u202fbillion, averaging\u202f$199 per shopper.<\/li>\n<li><span style=\"color: #81c1cb;\"><b><a class=\"m_1100660598679704510ay\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.marketingweek.com\/creator-content-wpp-media\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/e\/8sT\/gZ\/6KEilb\/sS9pzURl7R\/P\/P\/EB\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/e\/8sT\/gZ\/6KEilb\/sS9pzURl7R\/P\/P\/EB&amp;source=gmail&amp;ust=1749930588772000&amp;usg=AOvVaw30JANzdsB1vKqvB2XLv-1p\">WPP has predicted\u00a0creator\u2011made ads<\/a><\/b><\/span>\u00a0will top professionally produced spots in revenue in 2025.<\/li>\n<li><a class=\"m_1100660598679704510ay\" title=\"Link: https:\/\/www.cnbc.com\/2025\/05\/20\/fanatics-fest-skills-challenge-fans-celebrities.html\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/3\/8si\/gZ\/6KEilb\/scotgTSfey\/P\/P\/EB\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/3\/8si\/gZ\/6KEilb\/scotgTSfey\/P\/P\/EB&amp;source=gmail&amp;ust=1749930588772000&amp;usg=AOvVaw0XIvsDxGJUEAJ0vhoFWYu2\"><span style=\"color: #81c1cb;\"><b>Fanatics let everyday fans test their skills<\/b><\/span>\u00a0<\/a>against sports legends during Fanatics\u202fFest\u202f2025 competitions.<\/li>\n<li><span style=\"color: #81c1cb;\"><b><a class=\"m_1100660598679704510ay\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.reuters.com\/business\/retail-consumer\/lululemon-shares-tumble-yogawear-firm-warns-tariffs-will-crimp-profit-2025-06-06\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/W\/8so\/gZ\/6KEilb\/sx3yzhqE5z\/P\/P\/EB\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/W\/8so\/gZ\/6KEilb\/sx3yzhqE5z\/P\/P\/EB&amp;source=gmail&amp;ust=1749930588772000&amp;usg=AOvVaw1p4z8cpIfi9O5t7-DPqnGM\">Lululemon shares plummeted 21%<\/a><\/b><\/span>\u00a0after a tariff\u2011driven profit warning and slowing US\u00a0sales.<\/li>\n<li><a class=\"m_1100660598679704510ay\" title=\"Link: https:\/\/apnews.com\/article\/disney-hulu-comcast-nbcuniversal-iger-876a9d6f00ffa6c037e9527bb8532682#:~:text=A%20third%20appraiser%20was%20brought,Iger%20said%20in%20a%20statement.\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/x\/8sM\/gZ\/6KEilb\/oAfMWx4AS\/P\/P\/EB\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/x\/8sM\/gZ\/6KEilb\/oAfMWx4AS\/P\/P\/EB&amp;source=gmail&amp;ust=1749930588772000&amp;usg=AOvVaw3An4b-cFWs_fIH3LKoCQjx\"><span style=\"color: #81c1cb;\"><b>Disney secured full control of Hulu<\/b><\/span>\u00a0<\/a>by paying NBCUniversal an additional\u202f$438.7\u202fmillion.<\/li>\n<li><a class=\"m_1100660598679704510ay\" title=\"Link: https:\/\/www.fooddive.com\/news\/texas-food-label-warning-snacks-candy-ingredients-additives\/749949\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/d\/8sg\/gZ\/6KEilb\/stwN2AxePy\/P\/P\/EB\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/d\/8sg\/gZ\/6KEilb\/stwN2AxePy\/P\/P\/EB&amp;source=gmail&amp;ust=1749930588772000&amp;usg=AOvVaw1uPsxu5f4ltnFLaXaBRkWr\"><span style=\"color: #81c1cb;\"><b>Texas advanced a bill that would require warning labels<\/b><\/span>\u00a0<\/a>on snacks with banned additives starting\u202fin\u202f2027.<\/li>\n<\/ul>\n<div>Thanks for reading!<\/div>\n<div>At<span style=\"color: #81c1cb;\">\u00a0<b><a class=\"m_1100660598679704510ay\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.uglymugmarketing.com\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/S\/stV\/gZ\/6KEilb\/sZeZ7zPStU\/P\/P\/EB\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/S\/stV\/gZ\/6KEilb\/sZeZ7zPStU\/P\/P\/EB&amp;source=gmail&amp;ust=1749930588772000&amp;usg=AOvVaw0T4xdfniQpHeIwZQyydrsc\">Ugly Mug Marketing<\/a><\/b><\/span>, we focus on what works\u2014not what wins awards.<\/p>\n<p>Want to turn your website into your best salesperson?<span style=\"color: #81c1cb;\">\u00a0<b><a class=\"m_1100660598679704510ay\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/calendly.com\/d\/cpvz-fnc-zr9\/website-strategy-meeting\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/B\/J9Z\/gZ\/6KEilb\/6ANgFzscpR\/P\/P\/EB\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/3d6e\/B\/J9Z\/gZ\/6KEilb\/6ANgFzscpR\/P\/P\/EB&amp;source=gmail&amp;ust=1749930588772000&amp;usg=AOvVaw2gLaxCH4XnFaomSzhNRWy9\">Book a free marketing strategy session<\/a><\/b><\/span>\u00a0and see how we can deliver results that matter.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Results Spotlight:\u00a0How Gilchrist made staffing simple by adapting their strategy to meet applicants where they already look. \u00a0In The\u00a0News: Key trends reshaping marketing strategies this week, from a record-setting Father&#8217;s Day to Lululemon&#8217;s sour stock. Let&#8217;s dive in. Results Spotlight: Meeting Your Applicants Where They&#8217;re At The Challenge: Gilchrist Construction has grown from a fifteen\u2011person&hellip; <a class=\"more-link\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/facebook-recruiting-construction-gilchrist\/\">Continue reading <span class=\"screen-reader-text\">How Gilchrist Turned Facebook Feeds Into 551 Job Leads in 1 Month<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Gilchrist Turned Facebook Feeds Into 551 Job Leads in 1 Month - Ugly Mug Marketing<\/title>\n<meta name=\"description\" content=\"Discover how Gilchrist Construction simplified hiring by using Facebook lead campaigns to meet applicants where they already are\u2014resulting in 551 leads in 31 days at just $2.46 each.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/facebook-recruiting-construction-gilchrist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Gilchrist Turned Facebook Feeds Into 551 Job Leads in 1 Month - Ugly Mug Marketing\" \/>\n<meta property=\"og:description\" content=\"Discover how Gilchrist Construction simplified hiring by using Facebook lead campaigns to meet applicants where they already are\u2014resulting in 551 leads in 31 days at just $2.46 each.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uglymugmarketing.com\/blog\/facebook-recruiting-construction-gilchrist\/\" \/>\n<meta property=\"og:site_name\" content=\"Ugly Mug Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-13T10:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-13T20:15:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uglymugmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/unnamed-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"uglymug-admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"uglymug-admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.uglymugmarketing.com\/blog\/facebook-recruiting-construction-gilchrist\/\",\"url\":\"https:\/\/www.uglymugmarketing.com\/blog\/facebook-recruiting-construction-gilchrist\/\",\"name\":\"How Gilchrist Turned Facebook Feeds Into 551 Job Leads in 1 Month - 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