{"id":176,"date":"2021-10-13T14:14:57","date_gmt":"2021-10-13T14:14:57","guid":{"rendered":"https:\/\/www.uglymugmarketing.com\/blog\/?p=176"},"modified":"2022-09-22T16:42:02","modified_gmt":"2022-09-22T16:42:02","slug":"new-name-new-website","status":"publish","type":"post","link":"https:\/\/www.uglymugmarketing.com\/blog\/new-name-new-website\/","title":{"rendered":"New Name – – New Website"},"content":{"rendered":"

Changing your companies name means updating your branding to fully encompass the “new you” and making sure your branding is consistent.<\/span><\/p>\n

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“What’s in a name…”<\/div>\n
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To Allegiant (previously known as Trinity Health Consulting), ALOT!!<\/div>\n<\/div>\n<\/article>\n
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The founder, Jessica said of the name change:\u00a0“In a short time, our company experienced substantial growth, and with this growth, I recognized the need for a brand that clearly defines who we are to our clients, potential clients, and community.”\u00a0<\/span><\/div>\n<\/article>\n<\/div>\n<\/section>\n<\/div>\n
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The heart of the new name and branding was incredibly important to the Allegiant team, and that determined how the new logo and website were created.\u00a0 <\/span><\/div>\n
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Knowing the WHY behind what you do is extremely important and acting on that WHY is even more so. <\/span><\/div>\n
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Allegiant’s WHY: Cancer data is crucial but understanding the story behind the data improves patient care and that is the heart of ALLEGIANT.<\/span><\/div>\n

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The new website needed to portray the client’s heart and that vision was completed through a website that was easy to use.\u00a0 A clean design allows providers to focus on improving patient care and the individual person rather than worrying about the data.\u00a0 That can be left to Allegiant to handle!<\/div>\n<\/article>\n<\/div>\n<\/section>\n<\/div>\n
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Check out the conversation we had this week with Allegiant!<\/div>\n
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