{"id":205,"date":"2021-12-22T18:48:37","date_gmt":"2021-12-22T18:48:37","guid":{"rendered":"https:\/\/www.uglymugmarketing.com\/blog\/?p=205"},"modified":"2022-09-22T16:36:32","modified_gmt":"2022-09-22T16:36:32","slug":"looking-forward-2022-social-media-success","status":"publish","type":"post","link":"https:\/\/www.uglymugmarketing.com\/blog\/looking-forward-2022-social-media-success\/","title":{"rendered":"Looking Forward: 2022 Social Media Success"},"content":{"rendered":"<div><strong><br \/>\n<\/strong>With 2021 coming to a close, we\u2019re all looking into plans for 2022. If you\u2019re looking to improve your social media game for your business then today is the day to get started.<\/div>\n<div><\/div>\n<div><strong>RATHER WATCH OR EAVESDROP IN ON THE CONVO?<\/strong><\/div>\n<div><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AqnhV8uH0U0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div>\n<p>&nbsp;<\/p>\n<p>Maybe you\u2019ve never used social media for your business and you\u2019re worried you don\u2019t know what you\u2019re doing. Maybe you have used social media for your business and you\u2019re worried you don\u2019t know what works.<\/p>\n<p>That\u2019s alright.<\/p>\n<p>You don\u2019t need to be a social media expert in order to have success in using social media for your business. You just need to prepare and be ready to learn. Below are some helpful tips and resources to help set yourself up for success in 2022.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u2b50\ufe0f Research<\/strong><br \/>\nThis is one of the most important action steps for setting yourself up for success. Research as much as you can about any questions you might have about social media. Look at data from your social media over the last year. Look at the social media of competitors or similar businesses.<\/p>\n<p>Research strategies for using social media to achieve your business goals. If you don\u2019t know where to start, try a few blogs or social media news sources to see what current topics are and go from there.<br \/>\n<span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/vOs3\/s\/jUJ\/gM\/6gukyg\/vzqXyjdLVL\/P\/P\/d1\">The Ugly Mug Marketing blog<\/a><\/strong><\/span>\u00a0and\u00a0<strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/vOs3\/v\/jUH\/gM\/6gukyg\/vBQjOfcP67\/P\/P\/d1\">Facebook Business News<\/a><\/span><\/strong>\u00a0are great places to start.<br \/>\nUse\u00a0<strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/vOs3\/z\/jUQ\/gM\/6gukyg\/v02wQ38dsz\/P\/P\/d1\">Facebook Ads Library<\/a><\/span><\/strong>\u00a0to view ads that other businesses are running.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u2b50\ufe0f Plan<\/strong><br \/>\nOnce you\u2019ve read up on the latest in social media and reviewed any of your own\/your competitors\u2019 social media, it\u2019s time to start planning out what you\u2019re going to post. Use what you\u2019ve learned to plan what you\u2019ll do for your business\u2019s social media, as well as how and when you\u2019ll share it. Start with the first week of the new year and plan out exactly what you want to share and on what platforms. Then do that again and again until you have the first month planned out.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u2b50\ufe0f Create<\/strong><br \/>\nNow that you have a plan in place for what you\u2019re going to share, you\u2019ll need to create the content. This can be daunting to a lot of people, but there are a lot of resources out there to help you. It\u2019s important to remember that you\u2019re a business owner and not a graphic designer. Not everything has to look like it took 10 hours to make in Photoshop. If graphics are involved, it can be simple. You can even use premade templates and change them up to match what you\u2019re sharing. What\u2019s important is that the message gets across.<\/p>\n<ul>\n<li><strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/vOs3\/U\/jUy\/gM\/6gukyg\/vkQlBmyVLM\/P\/P\/d1\">Canva<\/a><\/span><\/strong> &#8211; This is a wonderful free resource for creating graphics for social media use. Very user-friendly and full of assets and templates you can use to make your social media pop.<\/li>\n<li><span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/vOs3\/j\/jU2\/gM\/6gukyg\/sNHMPTAyuR\/P\/P\/d1\">Grammarly<\/a><\/strong><\/span> &#8211; this is a great free resource for tuning up your copywriting skills.<\/li>\n<li><a href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/vOs3\/5\/jU8\/gM\/6gukyg\/UWC7eCC4bR\/P\/P\/d1\"><strong><span style=\"color: #ff6600;\">Clipchamp<\/span><\/strong><\/a>\u00a0&#8211; for videos, this is a great option that is as user-friendly as Canva.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\u2b50\ufe0f Schedule<\/strong><br \/>\nYou\u2019ve got everything that you want to share on your business\u2019s social media created. The next step is going to be actually sharing it with the world. You could post each piece of content on the day that you plan to. But, you\u2019ll likely forget to one day or be so busy that you simply don\u2019t have time to keep up. The best way around this is to schedule it out ahead of time. Most social media platforms offer a post\/ad scheduling feature. You\u2019ll save yourself a lot of time and a lot of stress by doing this. Social media management platforms offer another option for scheduling and managing all social media platforms.\u00a0<span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/vOs3\/r\/jU7\/gM\/6gukyg\/s3HjpsKzMl\/P\/P\/d1\">Hootsuite<\/a><\/strong><\/span>\u00a0and\u00a0<strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/vOs3\/Y\/jUq\/gM\/6gukyg\/X1DRd8W9v\/P\/P\/d1\">Sprout<\/a><\/span><\/strong>\u00a0are two popular options.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u2b50\ufe0f Repeat<\/strong><br \/>\nYou\u2019ve done it! You\u2019re 2022 is off to a great start. The next step is to repeat the process. Do this each week, month, quarter, or however, often your heart desires. Be sure to be intentional and be consistent. That\u2019s the only way you\u2019ll be able to keep up and see the best success possible for your business.<\/p>\n<p>If you have any questions about social media, feel free to shoot me an email. This is what I work with all day and I love to help anywhere I can.<\/p>\n<p>&nbsp;<\/p>\n<p>Hoping you and your family have the happiest of holidays and the best New Year. To good health and lots of love in 2022!<\/p>\n<p>That\u2019s all I\u2019ve got for now.<\/p>\n<p>&#8211; Tim<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With 2021 coming to a close, we\u2019re all looking into plans for 2022. If you\u2019re looking to improve your social media game for your business then today is the day to get started. RATHER WATCH OR EAVESDROP IN ON THE CONVO? &nbsp; Maybe you\u2019ve never used social media for your business and you\u2019re worried you&hellip; <a class=\"more-link\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/looking-forward-2022-social-media-success\/\">Continue reading <span class=\"screen-reader-text\">Looking Forward: 2022 Social Media Success<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[14,17,9,11,10,8],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Looking Forward: 2022 Social Media Success - Ugly Mug Marketing<\/title>\n<meta name=\"description\" content=\"Social media marketing. 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