{"id":256,"date":"2022-06-02T17:28:30","date_gmt":"2022-06-02T17:28:30","guid":{"rendered":"https:\/\/www.uglymugmarketing.com\/blog\/?p=256"},"modified":"2022-09-22T14:42:53","modified_gmt":"2022-09-22T14:42:53","slug":"make-sure-your-website-is-effectively-equipped","status":"publish","type":"post","link":"https:\/\/www.uglymugmarketing.com\/blog\/make-sure-your-website-is-effectively-equipped\/","title":{"rendered":"Make sure your website is EFFECTIVELY equipped"},"content":{"rendered":"<p><strong>Webinar: Make sure your website is EFFECTIVELY equipped to work for you!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div>Have you ever been super excited about a purchase, but then the product just doesn\u2019t get you the results you desired?<\/div>\n<div>It could be a new golf club, a new pair of shoes, a new electronic, etc\u2026<\/div>\n<div><\/div>\n<div>For many business owners, that product is their website.<\/div>\n<div><\/div>\n<div>Websites can be a great TOOL to help capture new customers and nurture current ones, but you have to make sure your website is EFFECTIVELY equipped in order to make it work for you.<\/div>\n<div><\/div>\n<div>During our workshop, I (Mallori, the Website Coordinator here at Ugly Mug Marketing) will be giving entrepreneurs the website 101!<\/div>\n<div>I will be discussing 20 things you need in order to have an effective website that leads to results for your business.<\/div>\n<div><\/div>\n<div>You can watch the webinar on the video below or you can see the quick notes on the 20 things you must have in order to have an effective website.<\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/IVetHIhIjWs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div><\/div>\n<div><\/div>\n<div>To start the 20 things, let&#8217;s go with break it down into 10 questions you need to ask about your website.<\/div>\n<ol>\n<li>First off, do you have a website?<\/li>\n<li><span class=\"JsGRdQ\">Is the goal of your website the focus of your site?<\/span><\/li>\n<li><span class=\"JsGRdQ\">does the site capture leads?<\/span><\/li>\n<li><span class=\"JsGRdQ\">Is there a face above the fold?<\/span><\/li>\n<li><span class=\"JsGRdQ\">Is there social proof?<\/span><\/li>\n<li><span class=\"JsGRdQ\">Is the design responsive?<\/span><\/li>\n<li><span class=\"JsGRdQ\">Is the website secure?<\/span><\/li>\n<li><span class=\"JsGRdQ\">Is the website up to date?<\/span><\/li>\n<li><span class=\"JsGRdQ\">Is the website easy to navigate?<\/span><\/li>\n<li><span class=\"JsGRdQ\">Does it take a long time to make updates?<\/span><\/li>\n<\/ol>\n<p>Now, let&#8217;s walk through 10 tips for content that goes on your website.<\/p>\n<ol>\n<li><span class=\"JsGRdQ\">Know your website goal<\/span><\/li>\n<li><span class=\"JsGRdQ\">Know your audience<\/span><\/li>\n<li><span class=\"JsGRdQ\">Persuade your audience<\/span><\/li>\n<li><span class=\"JsGRdQ\">Avoid Insider language<\/span><\/li>\n<li><span class=\"JsGRdQ\">Write short, simple sentences<\/span><\/li>\n<li><span class=\"JsGRdQ\">Make the text scannable<\/span><\/li>\n<li><span class=\"JsGRdQ\">A picture is worth a thousand words<\/span><\/li>\n<li><span class=\"JsGRdQ\">Use real photos<\/span><\/li>\n<li><span class=\"JsGRdQ\">Showcase your culture<\/span><\/li>\n<li><span class=\"JsGRdQ\">Plan for updates<\/span><\/li>\n<\/ol>\n<div><\/div>\n<div>We hope this has helped you make sure your website is EFFECTIVELY equipped to be a success for your company.<\/div>\n<div><\/div>\n<div>Let us know if you have any questions!<\/div>\n<div>&#8211; Mallori<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Webinar: Make sure your website is EFFECTIVELY equipped to work for you! &nbsp; Have you ever been super excited about a purchase, but then the product just doesn\u2019t get you the results you desired? It could be a new golf club, a new pair of shoes, a new electronic, etc\u2026 For many business owners, that&hellip; <a class=\"more-link\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/make-sure-your-website-is-effectively-equipped\/\">Continue reading <span class=\"screen-reader-text\">Make sure your website is EFFECTIVELY equipped<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[7],"tags":[20,12,14,19,18,11,10,15,16,13],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make sure your website is EFFECTIVELY equipped - Ugly Mug Marketing<\/title>\n<meta name=\"description\" content=\"Effective website marketing. Join in as Mallori walks through 20 things you need to know to make sure your website is EFFECTIVELY equipped to work for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/make-sure-your-website-is-effectively-equipped\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make sure your website is EFFECTIVELY equipped - Ugly Mug Marketing\" \/>\n<meta property=\"og:description\" content=\"Effective website marketing. Join in as Mallori walks through 20 things you need to know to make sure your website is EFFECTIVELY equipped to work for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uglymugmarketing.com\/blog\/make-sure-your-website-is-effectively-equipped\/\" \/>\n<meta property=\"og:site_name\" content=\"Ugly Mug Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-02T17:28:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-22T14:42:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uglymugmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/UMM-Blog-Featured-Image-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1165\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"uglymug-admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"uglymug-admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.uglymugmarketing.com\/blog\/make-sure-your-website-is-effectively-equipped\/\",\"url\":\"https:\/\/www.uglymugmarketing.com\/blog\/make-sure-your-website-is-effectively-equipped\/\",\"name\":\"Make sure your website is EFFECTIVELY equipped - Ugly Mug Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.uglymugmarketing.com\/blog\/#website\"},\"datePublished\":\"2022-06-02T17:28:30+00:00\",\"dateModified\":\"2022-09-22T14:42:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.uglymugmarketing.com\/blog\/#\/schema\/person\/4010493e327a31da36a5a5ee8b7313b7\"},\"description\":\"Effective website marketing. 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