{"id":547,"date":"2022-11-11T15:04:58","date_gmt":"2022-11-11T15:04:58","guid":{"rendered":"https:\/\/www.uglymugmarketing.com\/blog\/?p=547"},"modified":"2022-11-11T15:04:58","modified_gmt":"2022-11-11T15:04:58","slug":"the-marketing-wheel","status":"publish","type":"post","link":"https:\/\/www.uglymugmarketing.com\/blog\/the-marketing-wheel\/","title":{"rendered":"The Marketing Wheel"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you don&#8217;t have enough people coming into your business, chances are you have all of your eggs in one basket, and if you have all your eggs in one basket, you&#8217;re never going to grow your business the way you need to.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s what I mean by that.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When you think about marketing, you need to think about a wheel and you need to think about all of the spokes on a wheel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So imagine this is a bicycle wheel.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Right in the middle, is where the money changes hands.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is where you get people to give you money.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you only have one spoke and things go wrong, things go bad.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So you&#8217;re only relying on email and your email gets shut down.You&#8217;re in trouble, your business is in trouble.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But if you have TikTok, if you have radio, if you have direct mail, if you have Facebook, if you have Instagram.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you have all of these other spokes driving people to the middle, you are diversifying.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You are not becoming reliant on one thing.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And remember, one, is the loneliest number when it comes to your marketing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So if you want to grow your business, build more spokes, build more funnels into your business, and you will make more money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u270c \u2764<\/span><\/p>\n<p><span style=\"font-weight: 400;\">wayne<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing Wheel for Freelancers\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/ynACNInhPhw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you don&#8217;t have enough people coming into your business, chances are you have all of your eggs in one basket, and if you have all your eggs in one basket, you&#8217;re never going to grow your business the way you need to.\u00a0 &nbsp; Here&#8217;s what I mean by that.\u00a0 &nbsp; When you think about&hellip; <a class=\"more-link\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/the-marketing-wheel\/\">Continue reading <span class=\"screen-reader-text\">The Marketing Wheel<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[33],"tags":[14,31,11,10],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Marketing Wheel - Ugly Mug Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/the-marketing-wheel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Marketing Wheel - Ugly Mug Marketing\" \/>\n<meta property=\"og:description\" content=\"If you don&#8217;t have enough people coming into your business, chances are you have all of your eggs in one basket, and if you have all your eggs in one basket, you&#8217;re never going to grow your business the way you need to.\u00a0 &nbsp; 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