{"id":565,"date":"2022-11-18T15:03:48","date_gmt":"2022-11-18T15:03:48","guid":{"rendered":"https:\/\/www.uglymugmarketing.com\/blog\/?p=565"},"modified":"2022-11-18T15:03:48","modified_gmt":"2022-11-18T15:03:48","slug":"marketing-during-a-recession","status":"publish","type":"post","link":"https:\/\/www.uglymugmarketing.com\/blog\/marketing-during-a-recession\/","title":{"rendered":"Marketing During a Recession"},"content":{"rendered":"

What should you do with your marketing during a recession?\u00a0<\/span><\/p>\n

It’s a great question, and instead of me giving you my opinion, let’s return to history and let’s examine what the most successful companies have done during recessions.\u00a0<\/span><\/p>\n

So in the 1920s, Ford sold 10 times more vehicles than General Motors.<\/span><\/p>\n

However, something happened in 1929, the beginning of the Great Depression, and you know what happened?\u00a0<\/span><\/p>\n

Ford did like so many other businesses, they pulled back their marketing, they pulled back their advertising.\u00a0<\/span><\/p>\n

But do you know what General Motors did?\u00a0<\/span><\/p>\n

General Motors not only continued their marketing, their advertising, they actually expanded.<\/span><\/p>\n

They actually spent more, and so by the time the Great Depression was over, Ford had lost its lead.<\/span><\/p>\n

General Motors was now leading the way in terms of market share in the United States.\u00a0<\/span><\/p>\n

The same applies to you.\u00a0<\/span><\/p>\n

The same applies to me during a recession.\u00a0<\/span><\/p>\n

We need to continue on.<\/span><\/p>\n

\u00a0Everyone else is pulling back.<\/span><\/p>\n

We need to expand.\u00a0<\/span><\/p>\n

We need to gain territory.\u00a0<\/span><\/p>\n

You see, just like Warren Buffet says, “when everyone else is selling, we should be buying.”\u00a0<\/span><\/p>\n

The same is true with our marketing.\u00a0<\/span><\/p>\n

When everyone else is pulling back, we need to be advancing forward.<\/span><\/p>\n

\u270c\u2764\ufe0f<\/p>\n

wayne<\/p>\n