{"id":571,"date":"2022-11-22T16:40:17","date_gmt":"2022-11-22T16:40:17","guid":{"rendered":"https:\/\/www.uglymugmarketing.com\/blog\/?p=571"},"modified":"2022-11-22T16:40:17","modified_gmt":"2022-11-22T16:40:17","slug":"goop","status":"publish","type":"post","link":"https:\/\/www.uglymugmarketing.com\/blog\/goop\/","title":{"rendered":"GOOP"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Freelancers - GOOP\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/AUmGaE-OgIc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>These two tubes of glue are about to teach you the most important pricing lesson you&#8217;ll probably ever learn.<\/p>\n<p>Here it goes, this tube of glue right here is four ounces and it cost $4, so about a dollar an ounce.<\/p>\n<p>This one is one ounce, and it costs $5 so $5 per ounce.<\/p>\n<p>What is the difference between these two things?<\/p>\n<p>Absolutely nothing.<\/p>\n<p>The glue inside of these two tubes is the exact same.<\/p>\n<p>I know this because when I was in college, I worked at this factory and actually made these glues.<\/p>\n<p>They&#8217;re the exact same, but because this one says it&#8217;s for shoes and shoe repair, they are able to charge a premium price, whereas this one&#8217;s just generic. It&#8217;s generic glue.<\/p>\n<p>The question for you is this, are you positioning yourself as an expert, as someone who specifically can solve problems that your prospects have?<\/p>\n<p>If so, you can charge higher prices.<\/p>\n<p>If you are speaking in general terms and you&#8217;re not speaking specifically to the problems that your prospects have, you will never be able to charge premium prices.<\/p>\n<p>Are you a specialist who speaks directly to your clients? Are you more of a generalist? There&#8217;s not a right or wrong.<\/p>\n<p>\u270c\u2764\ufe0f<\/p>\n<p>wayne<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These two tubes of glue are about to teach you the most important pricing lesson you&#8217;ll probably ever learn. Here it goes, this tube of glue right here is four ounces and it cost $4, so about a dollar an ounce. This one is one ounce, and it costs $5 so $5 per ounce. What&hellip; <a class=\"more-link\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/goop\/\">Continue reading <span class=\"screen-reader-text\">GOOP<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[33],"tags":[14,31,11,10],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GOOP - Ugly Mug Marketing<\/title>\n<meta name=\"description\" content=\"Freelance. Are you a specialist who speaks directly to your clients? Are you more of a generalist? 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