{"id":646,"date":"2022-12-21T14:14:45","date_gmt":"2022-12-21T14:14:45","guid":{"rendered":"https:\/\/www.uglymugmarketing.com\/blog\/?p=646"},"modified":"2022-12-21T14:14:45","modified_gmt":"2022-12-21T14:14:45","slug":"lessons-from-ride-of-a-lifetime","status":"publish","type":"post","link":"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-ride-of-a-lifetime\/","title":{"rendered":"Lessons from Ride of a Lifetime"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Lessons from Ride of a Lifetime\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/iI7Sz3MBFio?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Here are four lessons for you from Bob Igers book, \u201cThe Ride of a Lifetime.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lesson number one of this, that as you grow your business, there&#8217;s gonna be this natural tendency for the organization to drift towards mediocrity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to work hard to create an environment that does not tolerate mediocrity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lesson number two is that, your reputation as a company, as a business isn&#8217;t what you or I believe to be true.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s what the customers, what our prospects believe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So we need to make sure that we clearly understand what they believe to be true about us and our organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lesson number three is that as you grow, your role is gonna shift from CEO, to CRO. Chief Reminding Officer, your job is to clearly articulate, repeat, your vision, your mission, your values to your team, so they understand where you&#8217;re going and why it matters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the fourth lesson is this, don&#8217;t be in the business of playing it safe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be in the business of going for greatness, of accomplishing amazing things for your clients and for yourself as a company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PS Can you relate to any of these:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705\u00a0 Struggling from project to project\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705\u00a0 A slow trickle of inquiries about your services<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705\u00a0 Your clients only seem concerned about the lowest price<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705\u00a0 Not sure when or where your next project will come\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705\u00a0 Fighting for clients on freelancer marketplaces like Upwork and 99 Designs<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If any of those describe you learn more about the Freelance Accelerator:\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/uglymugmarketing.com\/freelance\"><span style=\"font-weight: 400;\">http:\/\/uglymugmarketing.com\/freelance<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ll learn how to:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Have a WAITLIST of high paying, committed clients (rather than starting from scratch each month)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f STOP fighting for mediocre projects on freelancer marketplaces (like UpWork and 99 Designs) and start becoming the GO TO CHOICE and virtually eliminate all of your competition<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Have clients love your work and trust your guidance\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Position yourself to start winning large (5-figure), high-profit projects<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Transition from project-to-project, to having clients on retainers paying you month after month\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Have a steady stream of leads pouring in wanting to do business with you\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Get paid 2x as much for the work you&#8217;re already doing\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Have clients thank you for the privilege of working with you<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Have a strategic roadmap for scaling your business<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are four lessons for you from Bob Igers book, \u201cThe Ride of a Lifetime.\u201d\u00a0 Lesson number one of this, that as you grow your business, there&#8217;s gonna be this natural tendency for the organization to drift towards mediocrity.\u00a0 You have to work hard to create an environment that does not tolerate mediocrity. Lesson number&hellip; <a class=\"more-link\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-ride-of-a-lifetime\/\">Continue reading <span class=\"screen-reader-text\">Lessons from Ride of a Lifetime<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[33],"tags":[14,31,23,24,11],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lessons from Ride of a Lifetime - Ugly Mug Marketing<\/title>\n<meta name=\"description\" content=\"Freelancer. 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