{"id":652,"date":"2022-12-27T14:05:13","date_gmt":"2022-12-27T14:05:13","guid":{"rendered":"https:\/\/www.uglymugmarketing.com\/blog\/?p=652"},"modified":"2022-12-29T14:37:20","modified_gmt":"2022-12-29T14:37:20","slug":"lessons-from-theres-a-customer-born-every-minute","status":"publish","type":"post","link":"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-theres-a-customer-born-every-minute\/","title":{"rendered":"Lessons From There&#8217;s a Customer Born Every Minute"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Here are three lessons for freelancers from this book \u201cThere&#8217;s a Customer Born Every Minute.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This book is about the life of PT Barnum.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t know who he is, you need to look him up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So lesson number one is this.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn&#8217;t matter if you&#8217;re the absolute best in the world if people don&#8217;t know about you, think about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn&#8217;t matter if you&#8217;re the greatest web designer in the entire world, if no one knows about you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, Spend more time getting people to know about you than perfecting your craft.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lesson number two is you need to enter the conversation that is already taking place in people&#8217;s minds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So go to the news and see what people are talking about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See what they&#8217;re interested in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So maybe a big corporation&#8217;s website just got hacked, and you&#8217;re a web designer, so you could talk about how you build your websites in such a way that they are unhackable, right?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So that would be tying your business into the news, into the conversation that&#8217;s already taking place in your customers, in your prospect&#8217;s mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the third lesson is this, that marketing is the expense that you pay.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s the expense that I pay when we are boring.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So you can&#8217;t be boring, you can&#8217;t blend in if you want to stand out, if you wanna capture people&#8217;s attention.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"There&#039;s a Customer Born Every Minute\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/EEThNYWi4PA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are three lessons for freelancers from this book \u201cThere&#8217;s a Customer Born Every Minute.\u201d This book is about the life of PT Barnum.\u00a0 If you don&#8217;t know who he is, you need to look him up.\u00a0 So lesson number one is this.\u00a0 It doesn&#8217;t matter if you&#8217;re the absolute best in the world if&hellip; <a class=\"more-link\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-theres-a-customer-born-every-minute\/\">Continue reading <span class=\"screen-reader-text\">Lessons From There&#8217;s a Customer Born Every Minute<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[33],"tags":[14,31,24,11,10],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lessons From There&#039;s a Customer Born Every Minute - Ugly Mug Marketing<\/title>\n<meta name=\"description\" content=\"Freelancer. Here are three lessons for freelancers from this book \u201cThere&#039;s a Customer Born Every Minute.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-theres-a-customer-born-every-minute\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lessons From There&#039;s a Customer Born Every Minute - Ugly Mug Marketing\" \/>\n<meta property=\"og:description\" content=\"Freelancer. Here are three lessons for freelancers from this book \u201cThere&#039;s a Customer Born Every Minute.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-theres-a-customer-born-every-minute\/\" \/>\n<meta property=\"og:site_name\" content=\"Ugly Mug Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-27T14:05:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-29T14:37:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uglymugmarketing.com\/blog\/wp-content\/uploads\/2022\/12\/download-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"178\" \/>\n\t<meta property=\"og:image:height\" content=\"283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"uglymug-admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"uglymug-admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-theres-a-customer-born-every-minute\/\",\"url\":\"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-theres-a-customer-born-every-minute\/\",\"name\":\"Lessons From There's a Customer Born Every Minute - Ugly Mug Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.uglymugmarketing.com\/blog\/#website\"},\"datePublished\":\"2022-12-27T14:05:13+00:00\",\"dateModified\":\"2022-12-29T14:37:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.uglymugmarketing.com\/blog\/#\/schema\/person\/4010493e327a31da36a5a5ee8b7313b7\"},\"description\":\"Freelancer. Here are three lessons for freelancers from this book \u201cThere's a Customer Born Every Minute.\u201d\",\"breadcrumb\":{\"@id\":\"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-theres-a-customer-born-every-minute\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-theres-a-customer-born-every-minute\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-theres-a-customer-born-every-minute\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.uglymugmarketing.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lessons From There&#8217;s a Customer Born Every Minute\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.uglymugmarketing.com\/blog\/#website\",\"url\":\"https:\/\/www.uglymugmarketing.com\/blog\/\",\"name\":\"Ugly Mug Marketing\",\"description\":\"When Results Matter\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.uglymugmarketing.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.uglymugmarketing.com\/blog\/#\/schema\/person\/4010493e327a31da36a5a5ee8b7313b7\",\"name\":\"uglymug-admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.uglymugmarketing.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/34dfdcad4f6c7b29bab552a258557094?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/34dfdcad4f6c7b29bab552a258557094?s=96&d=mm&r=g\",\"caption\":\"uglymug-admin\"},\"sameAs\":[\"https:\/\/www.uglymugmarketing.com\/blog\"],\"url\":\"https:\/\/www.uglymugmarketing.com\/blog\/author\/uglymug-admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lessons From There's a Customer Born Every Minute - Ugly Mug Marketing","description":"Freelancer. Here are three lessons for freelancers from this book \u201cThere's a Customer Born Every Minute.\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-theres-a-customer-born-every-minute\/","og_locale":"en_US","og_type":"article","og_title":"Lessons From There's a Customer Born Every Minute - Ugly Mug Marketing","og_description":"Freelancer. Here are three lessons for freelancers from this book \u201cThere's a Customer Born Every Minute.\u201d","og_url":"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-theres-a-customer-born-every-minute\/","og_site_name":"Ugly Mug Marketing","article_published_time":"2022-12-27T14:05:13+00:00","article_modified_time":"2022-12-29T14:37:20+00:00","og_image":[{"width":178,"height":283,"url":"https:\/\/www.uglymugmarketing.com\/blog\/wp-content\/uploads\/2022\/12\/download-1.jpeg","type":"image\/jpeg"}],"author":"uglymug-admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"uglymug-admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-theres-a-customer-born-every-minute\/","url":"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-theres-a-customer-born-every-minute\/","name":"Lessons From There's a Customer Born Every Minute - Ugly Mug Marketing","isPartOf":{"@id":"https:\/\/www.uglymugmarketing.com\/blog\/#website"},"datePublished":"2022-12-27T14:05:13+00:00","dateModified":"2022-12-29T14:37:20+00:00","author":{"@id":"https:\/\/www.uglymugmarketing.com\/blog\/#\/schema\/person\/4010493e327a31da36a5a5ee8b7313b7"},"description":"Freelancer. Here are three lessons for freelancers from this book \u201cThere's a Customer Born Every Minute.\u201d","breadcrumb":{"@id":"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-theres-a-customer-born-every-minute\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-theres-a-customer-born-every-minute\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.uglymugmarketing.com\/blog\/lessons-from-theres-a-customer-born-every-minute\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uglymugmarketing.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Lessons From There&#8217;s a Customer Born Every Minute"}]},{"@type":"WebSite","@id":"https:\/\/www.uglymugmarketing.com\/blog\/#website","url":"https:\/\/www.uglymugmarketing.com\/blog\/","name":"Ugly Mug Marketing","description":"When Results Matter","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uglymugmarketing.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.uglymugmarketing.com\/blog\/#\/schema\/person\/4010493e327a31da36a5a5ee8b7313b7","name":"uglymug-admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uglymugmarketing.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/34dfdcad4f6c7b29bab552a258557094?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/34dfdcad4f6c7b29bab552a258557094?s=96&d=mm&r=g","caption":"uglymug-admin"},"sameAs":["https:\/\/www.uglymugmarketing.com\/blog"],"url":"https:\/\/www.uglymugmarketing.com\/blog\/author\/uglymug-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.uglymugmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/652"}],"collection":[{"href":"https:\/\/www.uglymugmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uglymugmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uglymugmarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uglymugmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=652"}],"version-history":[{"count":1,"href":"https:\/\/www.uglymugmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/652\/revisions"}],"predecessor-version":[{"id":654,"href":"https:\/\/www.uglymugmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/652\/revisions\/654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uglymugmarketing.com\/blog\/wp-json\/wp\/v2\/media\/653"}],"wp:attachment":[{"href":"https:\/\/www.uglymugmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uglymugmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uglymugmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}