{"id":682,"date":"2023-01-20T13:58:52","date_gmt":"2023-01-20T13:58:52","guid":{"rendered":"https:\/\/www.uglymugmarketing.com\/blog\/?p=682"},"modified":"2023-01-20T13:58:52","modified_gmt":"2023-01-20T13:58:52","slug":"critical-5","status":"publish","type":"post","link":"https:\/\/www.uglymugmarketing.com\/blog\/critical-5\/","title":{"rendered":"Critical 5"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Is It Time to Fire Your Website?\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/litAZT6zRJA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">If your website was an employee, you probably would&#8217;ve already fired it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s what I mean by that. Think about it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is your website actually helping drive sales for you? Is it actually delivering leads? Is it actually delivering qualified leads to you?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If not, this video is for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when it comes to your website, there&#8217;s five critical questions that you need to ask about every single page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first one is, who&#8217;s here? Who is on this particular page. So every page of your website is going to have a different who, right? Somebody on the homepage is slightly different or in a different mindset than somebody on the contact page. So you want to ask who&#8217;s here?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, you want to ask, what do I want them to do on this particular page?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do I want them to call, email, click? What do I want them to do?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next is how do I want them to do that? Is that the click? Is that the call? Is that, what is it? How do I want them to take the action that I want them to take? When do I want them to take that action? Is it today? Is it next week? Is it next year?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And then the final one is the most important one, is why? Why should they take the action that I want them to take? What is in it for them? What is the true benefit for them?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So go through your website, ask these five questions. Who&#8217;s here? What do I want them to do? How do I want them to do it? When do I want them to do it? And the most important is why should they take the action that I want them to take from their perspective?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Answer these five questions about each page on your website, and I promise your website&#8217;s performance will improve.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your website was an employee, you probably would&#8217;ve already fired it.\u00a0 Here&#8217;s what I mean by that. Think about it.\u00a0 Is your website actually helping drive sales for you? Is it actually delivering leads? Is it actually delivering qualified leads to you?\u00a0 If not, this video is for you.\u00a0 So when it comes to&hellip; <a class=\"more-link\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/critical-5\/\">Continue reading <span class=\"screen-reader-text\">Critical 5<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[33],"tags":[31,23,10,15],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Critical 5 - Ugly Mug Marketing<\/title>\n<meta name=\"description\" content=\"Freelancer. If your website was an employee, you probably would&#039;ve already fired it.\u00a0Here&#039;s what I mean by that. Think about it.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/critical-5\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Critical 5 - Ugly Mug Marketing\" \/>\n<meta property=\"og:description\" content=\"Freelancer. If your website was an employee, you probably would&#039;ve already fired it.\u00a0Here&#039;s what I mean by that. 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