{"id":918,"date":"2025-01-24T10:00:28","date_gmt":"2025-01-24T10:00:28","guid":{"rendered":"https:\/\/www.uglymugmarketing.com\/blog\/?p=918"},"modified":"2025-02-06T14:53:17","modified_gmt":"2025-02-06T14:53:17","slug":"bill-lewis-email-subscriber-success","status":"publish","type":"post","link":"https:\/\/www.uglymugmarketing.com\/blog\/bill-lewis-email-subscriber-success\/","title":{"rendered":"How Bill Lewis buffed-up subscribers by 592%"},"content":{"rendered":"<div><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4a1\/72.png\" alt=\"\ud83d\udca1\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udca1\" aria-label=\"\ud83d\udca1\" \/>Results Spotlight:\u00a0<\/b>How\u00a0Bill Lewis grew subscribers\u00a0by 592%.<\/div>\n<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4f0\/72.png\" alt=\"\ud83d\udcf0\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udcf0\" aria-label=\"\ud83d\udcf0\" \/>\u00a0In The News:\u00a0<\/b>Key trends reshaping marketing strategies this week, from Starbucks&#8217; new stance to La-Z-Boy&#8217;s reclining rebellion.<\/p>\n<p>Let&#8217;s dive in.<\/p>\n<p><b>The Challenge:<\/b><\/p>\n<p>Bill Lewis, a nationwide leader in fishing lures, had a massive following on Instagram and Facebook but no intentional marketing strategy to turn fans into customers.<\/p>\n<p>Their goals? Build an email list, engage followers, run targeted ads, and boost ecommerce sales. But how do you capture attention, convert it into loyalty, and ensure every effort delivers results?<\/p>\n<p><b>The Solution:<\/b><\/p>\n<p>The\u00a0<b><a class=\"m_-6126446229107310577ax\" title=\"Link: https:\/\/www.uglymugmarketing.com\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e1Xl\/s\/stV\/vFg\/6489Ax\/z0uStSvwHD\/P\/P\/kN\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e1Xl\/s\/stV\/vFg\/6489Ax\/z0uStSvwHD\/P\/P\/kN&amp;source=gmail&amp;ust=1738862016072000&amp;usg=AOvVaw2ZTi_Tha3hfj-w9doFnsap\">Ugly Mug Marketing<\/a>\u00a0<\/b>team crafted a proactive strategy to transform Bill Lewis&#8217;s playbook:<\/p>\n<ul>\n<li><b>Email Marketing Overhaul<\/b>: Grew the newsletter list from 3,445 to 23,849 in just 11 months.<\/li>\n<li><b>Consistent Newsletters<\/b>: Sent targeted, timely campaigns featuring A\/B tests, including exclusive coupons and flash sales.<\/li>\n<li><b>Social Media Ads<\/b>: Deployed Facebook and Instagram ads that drove 90.82% of website traffic.<\/li>\n<li><b>Data-Driven Insights<\/b>: Analyzed performance metrics to optimize campaigns and maximize ROI.<\/li>\n<li><b>Influencer Partnerships<\/b>: Collaborated with pro anglers and key influencers to expand brand visibility and trust.<\/li>\n<\/ul>\n<p><b>The Results:<\/b><\/p>\n<p>The results spoke volumes for the new strategy:<\/p>\n<ul>\n<li><b>Explosive Newsletter Growth:<\/b>\u00a0Increased subscribers by\u00a0<b>592%<\/b>.<\/li>\n<li><b>Higher Revenue from Newsletters:<\/b> Email campaigns consistently drove noticeable revenue spikes.<\/li>\n<li><b>Website Sales Boom:<\/b> Ecommerce revenue climbed steadily, with a dramatic increase starting in July 2020.<\/li>\n<li><b>Traffic Surge:<\/b>\u00a0Social media ads accounted for\u00a0<b>90.82%<\/b>\u00a0of all website traffic, showcasing the power of targeted outreach.<\/li>\n<\/ul>\n<div align=\"center\"><\/div>\n<div align=\"justify\"><i>The Ugly Mug team took ideas we\u2019d been sitting on and turned them into actionable, revenue-generating strategies.<\/i><\/div>\n<div align=\"center\">\n<p>&#8211; Wes Higgins, Bill Lewis President<\/p>\n<\/div>\n<p><b>Ready to make your marketing intentional?<\/b><\/p>\n<p>At\u00a0<b><a title=\"Link: https:\/\/www.uglymugmarketing.com\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e1Xl\/v\/stV\/vFg\/6489Ax\/vbxzgHfQqs\/P\/P\/kN\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e1Xl\/v\/stV\/vFg\/6489Ax\/vbxzgHfQqs\/P\/P\/kN&amp;source=gmail&amp;ust=1738862016072000&amp;usg=AOvVaw3ABaOW4QkvNukrvMvQUZPi\">Ugly Mug Marketing<\/a><\/b>, we transform underperforming websites into growth engines.<\/p>\n<p>Whether you need a strategic SEO plan or a complete digital overhaul, we&#8217;ll create solutions that truly represent your brand &#8211; and deliver results.<\/p>\n<p><a class=\"m_-6126446229107310577ax\" title=\"Link: https:\/\/calendly.com\/d\/cpvz-fnc-zr9\/website-strategy-meeting\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e1Xl\/z\/J9Z\/vFg\/6489Ax\/vuW3koLoKS\/P\/P\/kN\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e1Xl\/z\/J9Z\/vFg\/6489Ax\/vuW3koLoKS\/P\/P\/kN&amp;source=gmail&amp;ust=1738862016072000&amp;usg=AOvVaw0Pah1bSyesQdR8gXsad36X\"><b>Schedule a free consultation<\/b><\/a>\u00a0to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Results Spotlight:\u00a0How\u00a0Bill Lewis grew subscribers\u00a0by 592%. \u00a0In The News:\u00a0Key trends reshaping marketing strategies this week, from Starbucks&#8217; new stance to La-Z-Boy&#8217;s reclining rebellion. Let&#8217;s dive in. The Challenge: Bill Lewis, a nationwide leader in fishing lures, had a massive following on Instagram and Facebook but no intentional marketing strategy to turn fans into customers. Their&hellip; <a class=\"more-link\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/bill-lewis-email-subscriber-success\/\">Continue reading <span class=\"screen-reader-text\">How Bill Lewis buffed-up subscribers by 592%<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Bill Lewis buffed-up subscribers by 592% - Ugly Mug Marketing<\/title>\n<meta name=\"description\" content=\"See how Bill Lewis grew email subscribers by 592% and boosted ecommerce sales with a targeted marketing strategy from Ugly Mug Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/bill-lewis-email-subscriber-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Bill Lewis buffed-up subscribers by 592% - 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