{"id":948,"date":"2025-03-07T10:00:40","date_gmt":"2025-03-07T10:00:40","guid":{"rendered":"https:\/\/www.uglymugmarketing.com\/blog\/?p=948"},"modified":"2025-03-05T19:14:23","modified_gmt":"2025-03-05T19:14:23","slug":"banner-blindness-why-ads-are-ignored","status":"publish","type":"post","link":"https:\/\/www.uglymugmarketing.com\/blog\/banner-blindness-why-ads-are-ignored\/","title":{"rendered":"Banner Blindness is too big to ignore"},"content":{"rendered":"<div><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4a1\/72.png\" alt=\"\ud83d\udca1\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udca1\" aria-label=\"\ud83d\udca1\" \/>Trend Spotlight: <\/b>Why Your Ads Are Invisible (And How to Fix It).<\/div>\n<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4f0\/72.png\" alt=\"\ud83d\udcf0\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udcf0\" aria-label=\"\ud83d\udcf0\" \/> In The News:\u00a0<\/b>Key trends reshaping marketing strategies this week, from the dominance of short-form content to Duo&#8217;s demise.<\/p>\n<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4a1\/72.png\" alt=\"\ud83d\udca1\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udca1\" aria-label=\"\ud83d\udca1\" \/>Live Training: <\/b>Why Your Marketing Isn&#8217;t Working (And What to Do About It)<\/p>\n<p>Let&#8217;s dive in.<\/p>\n<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4a1\/72.png\" alt=\"\ud83d\udca1\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udca1\" aria-label=\"\ud83d\udca1\" \/><\/b><b>Trend Spotlight: Banner Blindness is Beating You<\/b><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-950\" src=\"https:\/\/www.uglymugmarketing.com\/blog\/wp-content\/uploads\/2025\/02\/unnamed-1-1-696x366.png\" alt=\"\" width=\"696\" height=\"366\" srcset=\"https:\/\/www.uglymugmarketing.com\/blog\/wp-content\/uploads\/2025\/02\/unnamed-1-1-696x366.png 696w, https:\/\/www.uglymugmarketing.com\/blog\/wp-content\/uploads\/2025\/02\/unnamed-1-1-768x404.png 768w, https:\/\/www.uglymugmarketing.com\/blog\/wp-content\/uploads\/2025\/02\/unnamed-1-1.png 1024w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><b>The Psychology of Why People Ignore Your Ads<\/b><\/p>\n<p>Consumers are surrounded by ads at all times, but most never register. People have learned to tune out marketing that feels disruptive, irrelevant, or manipulative. This phenomenon is called\u00a0<b>Banner Blindness<\/b>, and it&#8217;s causing brands that rely on outdated tactics to lose attention, trust, and revenue.<\/p>\n<p>The modern shopper expects ads that are relevant and engaging. Instead, they are bombarded with content they don\u2019t care about.<\/p>\n<p><b>What\u2019s Happening?<\/b><\/p>\n<p>Years of digital advertising overload have reshaped how people respond to marketing:<\/p>\n<ul>\n<li><b><span style=\"color: #81c1cb;\"><a class=\"m_4015880675183219870ay\" style=\"color: #81c1cb;\" title=\"Link:\nhttps:\/\/adage.com\/article\/sharethrough\/reaching-consumers-video-interruptibility-myth\/313945#:~:text=About%2090%20percent%20of%20consumers%20now%20skip%20pre%2Droll%20by%20changing%20tabs%2C%20not%20paying%20attention%20or%20hitting%20that%20%22skip%20ad%22%20button%20when%20possible%20(ORC%20International)\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/s\/HRI\/vFg\/64MIyj\/zEPAwAhHjN\/P\/P\/kl\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/s\/HRI\/vFg\/64MIyj\/zEPAwAhHjN\/P\/P\/kl&amp;source=gmail&amp;ust=1741286201726000&amp;usg=AOvVaw2yuAJcfpwNiAD5YfnzNRfx\">90%<\/a>\u00a0<\/span>of users skip video ads<\/b>\u00a0<b>as soon as they get the option<\/b>.<\/li>\n<li><b><a class=\"m_4015880675183219870ay\" title=\"Link: https:\/\/www.marketingweek.com\/arrogance-brand-purpose-distrust-ads\/#:~:text=69%25%20distrust%20advertising\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/v\/HRA\/vFg\/64MIyj\/eAouKydVx\/P\/P\/kl\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/v\/HRA\/vFg\/64MIyj\/eAouKydVx\/P\/P\/kl&amp;source=gmail&amp;ust=1741286201726000&amp;usg=AOvVaw0o2Kr2PWjaf4TB8slqn2O8\"><span style=\"color: #81c1cb;\">70%<\/span><\/a>\u00a0of consumers don\u2019t trust online ads.<\/b><\/li>\n<li><b>Only 2% of display ads receive clicks<\/b>,\u00a0<b>and up to\u00a0<span style=\"color: #81c1cb;\"><a class=\"m_4015880675183219870ay\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.marketingdive.com\/news\/60-of-mobile-banner-ad-clicks-are-mistakes-study\/413484\/#:~:text=60%25%20of%20clicks%20are%20actually%20mistakes%20due%20to%20small%20screen%20size%20and%20fingers%20slipping%20on%20the%20screen\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/z\/HR4\/vFg\/64MIyj\/vAHMYdDX7B\/P\/P\/kl\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/z\/HR4\/vFg\/64MIyj\/vAHMYdDX7B\/P\/P\/kl&amp;source=gmail&amp;ust=1741286201726000&amp;usg=AOvVaw2yz1kvTY2CvQVk3j2a9Lee\">60%<\/a>\u00a0<\/span>of those are accidental<\/b>.<\/li>\n<\/ul>\n<p>Ad blockers, premium content subscriptions, and consumer preferences all point to one thing:\u00a0<b>people want control over what they see.<\/b><\/p>\n<p><strong>What\u2019s at Stake?<\/strong><\/p>\n<ul>\n<li><b>Cognitive Overload Is Real:<\/b>\u00a0People process thousands of brand messages every day. Anything irrelevant gets ignored.<\/li>\n<li><b>Ad Fatigue Lowers Engagement:<\/b>\u00a0When brands rely on repetitive, intrusive ads, engagement drops, and audiences disengage completely.<\/li>\n<li><b>Intrusive Ads Create Backlash:<\/b>\u00a0Pop-ups, auto-play videos, and aggressive retargeting don\u2019t increase conversions. They frustrate users and damage trust.<\/li>\n<\/ul>\n<p><b>What Should You Do?<\/b><\/p>\n<ul>\n<li><b>Make Relevance the Priority:<\/b>\u00a0Most ads fail because they don\u2019t match consumer interests.\u00a0<b><span style=\"color: #81c1cb;\"><a class=\"m_4015880675183219870ay\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.adlucent.com\/resources\/blog\/71-of-consumers-prefer-personalized-ads\/#:~:text=71%25%20of%20respondents%20said%20they%20would%20prefer%20ads%20that%20are%20tailored%20to%20their%20personalized%20interests\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/U\/HRK\/vFg\/64MIyj\/sDA4FcZkiS\/P\/P\/kl\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/U\/HRK\/vFg\/64MIyj\/sDA4FcZkiS\/P\/P\/kl&amp;source=gmail&amp;ust=1741286201726000&amp;usg=AOvVaw1E07UM0CjqkO1PcLYMHGLC\">70%<\/a><\/span> of people engage only with ads that reflect what they care about.<br \/>\n<\/b><\/li>\n<li><b>Choose the Right Format:<\/b>\u00a0Video ads under\u00a0<b><span style=\"color: #81c1cb;\"><a class=\"m_4015880675183219870ay\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.tatari.tv\/insights\/the-long-and-short-of-duration-which-tv-spots-perform-best#:~:text=15%2Dsecond%20spots%20cut%20down%20from%20the%2030%20are%20effective%20as%20a%20reminder%20of%20the%2030%2Dsecond%20spot%20%2D%2D%20but%20only%20if%20the%20longer%20ad%20is%20fully%20established%20first\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/j\/HRC\/vFg\/64MIyj\/s5gUj8OjE6\/P\/P\/kl\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/j\/HRC\/vFg\/64MIyj\/s5gUj8OjE6\/P\/P\/kl&amp;source=gmail&amp;ust=1741286201726000&amp;usg=AOvVaw34XHlkqwxkMQv78r0ZfuH0\">15 seconds<\/a>\u00a0<\/span>see\u00a0higher engagement<\/b> than longer ones. Email remains the most trusted marketing channel.<\/li>\n<li><b>Stop Overloading Customers:<\/b>\u00a0Overexposure leads to negative brand associations. Instead of pushing the same ad repeatedly, offer fresh content that adds value.<\/li>\n<li><b>Make Ads Worth Watching:<\/b>\u00a0Effective ads entertain, inform, or solve a problem. When brands focus on storytelling, engagement increases.<\/li>\n<\/ul>\n<p>At\u00a0<span style=\"color: #81c1cb;\"><b><span class=\"il\">Ugly<\/span>\u00a0Mug Marketing<\/b><\/span>, we help businesses create ad strategies that work. No wasted impressions. No outdated tactics.<\/p>\n<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4f0\/72.png\" alt=\"\ud83d\udcf0\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udcf0\" aria-label=\"\ud83d\udcf0\" \/>\u00a0News Roundup<\/b><\/p>\n<p><img src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_Nbd2n5ML75m-RXqQwiXqfcfE2R-JDIjzMOGpc1rO_OLnOhqqvOoGyC3_4AB1ldRJf7qkEjVs8pBXpby1hedRX3Rkg0dgHb6GdmZlbSl2jSsgjLazD_XfA=s0-d-e1-ft#https:\/\/i.ontraport.com\/6927.c51668cab05615878047dba3cdafc0ac.PNG\" \/><\/p>\n<ul>\n<li><b>Videos still sell:<\/b>\u00a0Short-form\u00a0<span style=\"color: #81c1cb;\"><b><a class=\"m_4015880675183219870ay\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.ecommercetimes.com\/story\/videos-growing-role-in-customer-engagement-178191.html\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/Y\/HRm\/vFg\/64MIyj\/sfm37MKnDv\/P\/P\/kl\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/Y\/HRm\/vFg\/64MIyj\/sfm37MKnDv\/P\/P\/kl&amp;source=gmail&amp;ust=1741286201726000&amp;usg=AOvVaw3L0DUY-PueGcdL4SNf00BB\">videos<\/a><\/b>\u00a0<\/span>drove 55% of holiday purchases and interactive videos showed 300% higher engagement rates.<\/li>\n<li><b>Google\u00a0flips the script:\u00a0<\/b>Google&#8217;s transition to\u00a0<span style=\"color: #81c1cb;\"><b><a class=\"m_4015880675183219870ay\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.practicalecommerce.com\/googles-javascript-serps-impact-trackers-ai\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/e\/HRu\/vFg\/64MIyj\/vuKczyfjyO\/P\/P\/kl\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/e\/HRu\/vFg\/64MIyj\/vuKczyfjyO\/P\/P\/kl&amp;source=gmail&amp;ust=1741286201726000&amp;usg=AOvVaw2Fk7FuFF1zQPn9z0rtz52F\">JavaScript<\/a><\/b><\/span>-driven search results pages impacts AI models and SEO tools.<\/li>\n<li><b>Simply Pop launch:\u00a0<\/b>Coca-Cola introduces\u00a0<span style=\"color: #81c1cb;\"><b><a class=\"m_4015880675183219870ay\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.marketingdive.com\/news\/coca-cola-marketing-simply-pop-first-ever-prebiotic-soda\/739986\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/3\/H1P\/vFg\/64MIyj\/sm6VYafrxL\/P\/P\/kl\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/3\/H1P\/vFg\/64MIyj\/sm6VYafrxL\/P\/P\/kl&amp;source=gmail&amp;ust=1741286201726000&amp;usg=AOvVaw1YnxMGshIVRVfjaYmo4ZDB\">Simply Pop<\/a><\/b><\/span>, its first prebiotic soda line, targeting Gen-Z and millennials.<\/li>\n<li><b>NikeSkims debut:\u00a0<\/b>Nike collaborates with<span style=\"color: #81c1cb;\">\u00a0<b><a class=\"m_4015880675183219870ay\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/about.nike.com\/en\/newsroom\/releases\/nikeskims-official-announcement\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/W\/H16\/vFg\/64MIyj\/Bnw2bdgiT\/P\/P\/kl\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/W\/H16\/vFg\/64MIyj\/Bnw2bdgiT\/P\/P\/kl&amp;source=gmail&amp;ust=1741286201726000&amp;usg=AOvVaw0rBZJxi7R_vnScLS1PJ7Gl\">Kim Kardashian&#8217;s<\/a><\/b><\/span>\u00a0SKIMS\u00a0to launch NikeSkims, a new women&#8217;s training brand.<\/li>\n<li><b>Duolingo&#8217;s Duo demise:\u00a0<\/b>Duolingo&#8217;s\u00a0owl mascot, Duo, was\u00a0&#8216;killed&#8217; in a\u00a0<span style=\"color: #81c1cb;\"><b><a class=\"m_4015880675183219870ay\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/techcrunch.com\/2025\/02\/18\/duolingo-killed-its-mascot-with-a-cybertruck-and-its-going-weirdly-well\/?guccounter=1\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/x\/H1s\/vFg\/64MIyj\/v0Yl7XV9PW\/P\/P\/kl\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/x\/H1s\/vFg\/64MIyj\/v0Yl7XV9PW\/P\/P\/kl&amp;source=gmail&amp;ust=1741286201726000&amp;usg=AOvVaw3dLaKzLrdXOq-M_mCwVMjP\">marketing stunt<\/a><\/b><\/span>\u00a0involving a Tesla Cybertruck.<\/li>\n<\/ul>\n<p><img src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NYL_Zv9W4l_I9GJGV9b3BAnQUGUICPRvCVAO3DquxU9dE_5m4Wd_1APIrqfCsPe1VM2ZFCHYiOh0jNyiJWQZSleL0GyLG92c24ORaxQ_Kqi97NK0XyJJ_9tTJiFLjJeBn2MyZaZ8Cv_IocmYaEJfgIx99B6_uph8Mh8BL3_x_g1ieomM-a09hNdOs_Slg=s0-d-e1-ft#https:\/\/optassets.ontraport.com\/opt_assets\/blocks\/common\/stockPhoto\/blocks\/block135\/photo-lcd-keyboard-software-600.jpg\" \/><\/p>\n<p><b>Let\u2019s fix your marketing strategy!<br \/>\n<\/b><br \/>\nIf any of the following sounds familiar,\u00a0<span style=\"color: #81c1cb;\"><u><b><a class=\"m_4015880675183219870ay\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/us02web.zoom.us\/meeting\/register\/PqpVjMAiTHmEkIU-ladXBg#\/registration\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/d\/HRb\/vFg\/64MIyj\/s8TwbsNKFq\/P\/P\/kl\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/e9se\/d\/HRb\/vFg\/64MIyj\/s8TwbsNKFq\/P\/P\/kl&amp;source=gmail&amp;ust=1741286201726000&amp;usg=AOvVaw0hbw3fxRVxVxOvoV7THUCy\">this exclusive training<\/a><\/b><\/u><\/span>\u00a0is for you:<\/p>\n<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/2714_fe0f\/72.png\" alt=\"\u2714\ufe0f\" width=\"25\" height=\"25\" data-emoji=\"\u2714\ufe0f\" aria-label=\"\u2714\ufe0f\" \/>\u00a0\u201cI need more customers, but I don\u2019t know how to consistently attract them.\u201d<br \/>\n<img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/2714_fe0f\/72.png\" alt=\"\u2714\ufe0f\" width=\"25\" height=\"25\" data-emoji=\"\u2714\ufe0f\" aria-label=\"\u2714\ufe0f\" \/>\u00a0\u201cI\u2019m putting myself out there, but nothing seems to be working.\u201d<br \/>\n<img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/2714_fe0f\/72.png\" alt=\"\u2714\ufe0f\" width=\"25\" height=\"25\" data-emoji=\"\u2714\ufe0f\" aria-label=\"\u2714\ufe0f\" \/>\u00a0\u201cI\u2019ve tried different marketing tactics, but they don\u2019t turn into real sales.\u201d<br \/>\n<img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/2714_fe0f\/72.png\" alt=\"\u2714\ufe0f\" width=\"25\" height=\"25\" data-emoji=\"\u2714\ufe0f\" aria-label=\"\u2714\ufe0f\" \/>\u00a0\u201cI don\u2019t have time to waste on things that don\u2019t actually grow my business.\u201d<\/b><\/p>\n<div>Ready to stop guessing, hoping, and waiting for customers to show up\u2014this exclusive training and we&#8217;ll give you a clear, repeatable system to bring in more of the right customers, over and over again.<\/div>\n<div><\/div>\n<div>Thanks for reading!<\/div>\n<div>\n<p>At\u00a0<span style=\"color: #81c1cb;\"><b><a class=\"m_4975764852636295172ax\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.uglymugmarketing.com\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eo0g\/3\/stV\/vFg\/64TFSp\/I9qTumFXk\/P\/P\/kE\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eo0g\/3\/stV\/vFg\/64TFSp\/I9qTumFXk\/P\/P\/kE&amp;source=gmail&amp;ust=1739553457063000&amp;usg=AOvVaw1kFNZKLQOMg3BOlZAnT2Sn\">Ugly Mug Marketing<\/a><\/b>,<\/span> we focus on what works\u2014not what wins awards.<\/p>\n<p>Want to turn your website into your best salesperson?<span style=\"color: #81c1cb;\">\u00a0<b><a class=\"m_4975764852636295172ax\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/calendly.com\/d\/cpvz-fnc-zr9\/website-strategy-meeting\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eo0g\/W\/J9Z\/vFg\/64TFSp\/zNeHfyBGaB\/P\/P\/kE\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eo0g\/W\/J9Z\/vFg\/64TFSp\/zNeHfyBGaB\/P\/P\/kE&amp;source=gmail&amp;ust=1739553457063000&amp;usg=AOvVaw0EHj0Ehj9cqSBmM4au5LS6\">Book a free marketing strategy session<\/a><\/b><\/span>\u00a0and see how we can deliver results that matter.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trend Spotlight: Why Your Ads Are Invisible (And How to Fix It). In The News:\u00a0Key trends reshaping marketing strategies this week, from the dominance of short-form content to Duo&#8217;s demise. Live Training: Why Your Marketing Isn&#8217;t Working (And What to Do About It) Let&#8217;s dive in. Trend Spotlight: Banner Blindness is Beating You The Psychology&hellip; <a class=\"more-link\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/banner-blindness-why-ads-are-ignored\/\">Continue reading <span class=\"screen-reader-text\">Banner Blindness is too big to ignore<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Banner Blindness is too big to ignore - Ugly Mug Marketing<\/title>\n<meta name=\"description\" content=\"Struggling to get your ads noticed? Learn how banner blindness is making your marketing invisible\u2014and what you can do to fix it. Read now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/banner-blindness-why-ads-are-ignored\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banner Blindness is too big to ignore - Ugly Mug Marketing\" \/>\n<meta property=\"og:description\" content=\"Struggling to get your ads noticed? Learn how banner blindness is making your marketing invisible\u2014and what you can do to fix it. 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