{"id":963,"date":"2025-04-04T10:00:56","date_gmt":"2025-04-04T10:00:56","guid":{"rendered":"https:\/\/www.uglymugmarketing.com\/blog\/?p=963"},"modified":"2025-04-09T19:15:17","modified_gmt":"2025-04-09T19:15:17","slug":"website-overhaul-seo-growth","status":"publish","type":"post","link":"https:\/\/www.uglymugmarketing.com\/blog\/website-overhaul-seo-growth\/","title":{"rendered":"How Full Strap &#038; Stringer Saw Organic CTR Bloom by 14.3% in 3 Months"},"content":{"rendered":"<div style=\"text-align: left;\"><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4a1\/72.png\" alt=\"\ud83d\udca1\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udca1\" aria-label=\"\ud83d\udca1\" \/>Results Spotlight: <\/b>How a website overhaul shot Full Strap and Stringer to the front page of search results<\/div>\n<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4f0\/72.png\" alt=\"\ud83d\udcf0\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udcf0\" aria-label=\"\ud83d\udcf0\" \/>\u00a0In The\u00a0<span class=\"il\">News<\/span>: <\/b>Key trends reshaping marketing strategies this week, from Meta&#8217;s AI ad suite to TikTok&#8217;s new long-form insight.<\/p>\n<p>Let&#8217;s dive in.<\/p>\n<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4a1\/72.png\" alt=\"\ud83d\udca1\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udca1\" aria-label=\"\ud83d\udca1\" \/> Results Spotlight: 14.3% CTR in Just 3 Months<\/b><\/p>\n<p><img src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NZukXzwyA_BXKrS-VeTsg8GFopYfHz0fdmgXW2KMpnns6UvNd6mt08TVV6Car9yxWLPfxPUfNeAzNIHA7nxliaY8gNJgrIs7H6ZWWTcGveUFgxmQ_5Tuw=s0-d-e1-ft#https:\/\/i.ontraport.com\/6927.10f530f44efc3b1351d56eb34dd1f5c2.PNG\" \/><\/p>\n<p><b>The Challenge:<\/b><\/p>\n<p>Full Strap &amp; Stringer built a sterling reputation guiding waterfowl hunts on Historic Catahoula Lake since the 1970s, but their website told a different story.<\/p>\n<p>It was difficult to navigate, failed to reflect the premium outdoor experience they offer, and missed opportunities to convert visitors into bookings.<\/p>\n<p>Without a user\u2011friendly site or clear digital presence, Full Strap &amp; Stringer struggled to attract new customers beyond word\u2011of\u2011mouth referrals.<\/p>\n<p><b>The Solution:<\/b><\/p>\n<p>The\u00a0<span style=\"color: #81c1cb;\"><b><a style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.uglymugmarketing.com\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/s\/stV\/vFg\/64OVjp\/zlDkfreD2D\/P\/P\/kf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/s\/stV\/vFg\/64OVjp\/zlDkfreD2D\/P\/P\/kf&amp;source=gmail&amp;ust=1743524633295000&amp;usg=AOvVaw3xES4FpUftWI50bMSJQ_Nx\"><span class=\"il\">Ugly<\/span>\u00a0Mug Marketing<\/a><\/b><\/span>\u00a0team delivered a full web overhaul paired with targeted digital marketing tactics to elevate visibility and drive engagement:<\/p>\n<ul>\n<li><b>Website Redesign:<\/b> Crafted an intuitive layout with clear calls\u2011to\u2011action and streamlined navigation to showcase hunting packages and cabin rentals.<\/li>\n<li><b>Content Optimization:<\/b>\u00a0Developed concise, benefit\u2011focused copy and optimized page structure for search intent.<\/li>\n<li><b>Technical SEO:<\/b>\u00a0Improved site speed, mobile responsiveness, and implemented schema markup to boost search engine indexing.<\/li>\n<li><b>Performance Tracking:<\/b>\u00a0Established dashboard reporting on clicks, impressions, CTR, and average ranking to guide ongoing optimization.<\/li>\n<li><b>Integrated Campaigns:<\/b>\u00a0Launched coordinated social ads and email outreach to drive qualified traffic to the new site.<\/li>\n<\/ul>\n<p><b>The Results:<\/b><\/p>\n<p>In just three months, Full Strap &amp; Stringer achieved measurable growth across every key metric:<\/p>\n<ul>\n<li><b>Average Ranking\u00a0<\/b>shot up to\u00a07th position in search results<\/li>\n<li><b>Click\u2011Through Rate\u00a0<\/b>grew to 14.3% on organic listings<\/li>\n<li><b>Total Impressions<\/b>\u00a0boomed to over\u00a01,300<\/li>\n<\/ul>\n<p><b>Ready to give you digital presence a makeover?<\/b><\/p>\n<p>Reimagining Full Strap &amp; Stringer\u2019s online presence turned a frustrating, outdated website into a streamlined gateway for outdoor enthusiasts.\u00a0At\u00a0<span style=\"color: #81c1cb;\"><b><a style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.uglymugmarketing.com\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/v\/stV\/vFg\/64OVjp\/6GQ4vS4Bfx\/P\/P\/kf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/v\/stV\/vFg\/64OVjp\/6GQ4vS4Bfx\/P\/P\/kf&amp;source=gmail&amp;ust=1743524633295000&amp;usg=AOvVaw2n-TwjwdbMQ8uAa7p7g3uj\"><span class=\"il\">Ugly<\/span>\u00a0Mug Marketing<\/a><\/b>,<\/span> we go beyond just building websites. We create digital narratives\u00a0that reflect your passion and convert interest into action.<\/p>\n<p><span style=\"color: #81c1cb;\"><a style=\"color: #81c1cb;\" title=\"Link: https:\/\/calendly.com\/d\/cpvz-fnc-zr9\/website-strategy-meeting\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/z\/J9Z\/vFg\/64OVjp\/zqwnwe6ewL\/P\/P\/kf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/z\/J9Z\/vFg\/64OVjp\/zqwnwe6ewL\/P\/P\/kf&amp;source=gmail&amp;ust=1743524633295000&amp;usg=AOvVaw2Nc59brekNh_cfS5Orh309\"><b>Schedule a free consultation<\/b><\/a>\u00a0<\/span>to start your online transformation.<\/p>\n<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4f0\/72.png\" alt=\"\ud83d\udcf0\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udcf0\" aria-label=\"\ud83d\udcf0\" \/> <span class=\"il\">News Roundup<\/span><\/b><\/p>\n<p><img src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NaKDfql2MU4vVMchp1PlI8WscMTsau1DCwSi4824dN2Hgs7LI950-OmXoIZNPvHVYfi16FRTVGuaZ526sRTS4AF_zIRUnCgMOfsgfCO9bXub3fCe1L0Mg=s0-d-e1-ft#https:\/\/i.ontraport.com\/6927.a258bb21ce745f58ab1403dc7fa1d92b.PNG\" \/><\/p>\n<ul>\n<li><span style=\"color: #81c1cb;\"><b><a class=\"m_-3713047519919748187ax\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.emarketer.com\/content\/meta-expands-ai-ad-features-optimize-performance\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/j\/QwH\/vFg\/64OVjp\/CxXydUusg\/P\/P\/kf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/j\/QwH\/vFg\/64OVjp\/CxXydUusg\/P\/P\/kf&amp;source=gmail&amp;ust=1743524633295000&amp;usg=AOvVaw2tSRGr3BbAH7HIgZcZUA_6\">Meta expanded its AI-powered ad features<\/a><\/b><\/span>\u00a0by adding new tools for catalog ads and influencer collaborations<\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #81c1cb;\"><b><a class=\"m_-3713047519919748187ax\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.forbes.com\/sites\/jamiegutfreund\/2025\/03\/22\/why-gen-z-buys-from-brands-they-see-on-roblox\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/5\/QwQ\/vFg\/64OVjp\/4DGJISemk\/P\/P\/kf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/5\/QwQ\/vFg\/64OVjp\/4DGJISemk\/P\/P\/kf&amp;source=gmail&amp;ust=1743524633295000&amp;usg=AOvVaw29fwiHLMZ7FRDKWOmdas5l\">Roblox has recently attracted major brands<\/a><\/b>\u00a0<\/span>like Chipotle and Nike, using\u00a0partnerships to promote branded experiences in-game.<\/li>\n<\/ul>\n<ul>\n<li><b><a class=\"m_-3713047519919748187ax\" title=\"Link: https:\/\/abcnews.go.com\/Business\/trumps-tariffs-april-2-narrower-previously-threatened-sources\/story?id=120091898\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/r\/Qwy\/vFg\/64OVjp\/vVOWyV7rq4\/P\/P\/kf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/r\/Qwy\/vFg\/64OVjp\/vVOWyV7rq4\/P\/P\/kf&amp;source=gmail&amp;ust=1743524633295000&amp;usg=AOvVaw1hOnIZ6ldPK6ct44ZA515L\"><span style=\"color: #81c1cb;\">President Trump narrowed his April 2 tariffs\u00a0<\/span><\/a><\/b>to target countries with significant trade imbalances instead of all trading partners.<\/li>\n<\/ul>\n<ul>\n<li><b><a class=\"m_-3713047519919748187ax\" title=\"Link: https:\/\/www.wix.com\/press-room\/home\/post\/wix-launches-wix-functions-to-customize-business-logic-without-code\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/Y\/Qw2\/vFg\/64OVjp\/6um0ETMHLZ\/P\/P\/kf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/Y\/Qw2\/vFg\/64OVjp\/6um0ETMHLZ\/P\/P\/kf&amp;source=gmail&amp;ust=1743524633295000&amp;usg=AOvVaw3QeY8EXsKIKnW987whbMSa\"><span style=\"color: #81c1cb;\">Wix introduced a no\u2011code Functions tool\u00a0<\/span><\/a><\/b>that lets businesses create custom pricing rules and checkout flows without any coding.<\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #81c1cb;\"><b><a class=\"m_-3713047519919748187ax\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.emarketer.com\/content\/longer-tiktoks-perform-better-new-opportunities-advertisers#:~:text=Videos%20longer%20than%20one%20minute,5%20to%2010%20second%20range.\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/e\/Qw8\/vFg\/64OVjp\/zmNsbJ35G8\/P\/P\/kf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/e\/Qw8\/vFg\/64OVjp\/zmNsbJ35G8\/P\/P\/kf&amp;source=gmail&amp;ust=1743524633295000&amp;usg=AOvVaw1hqpXyU9EqWGnx_dLfsazy\">New TikTok data shows videos over 1 minute<\/a><\/b>\u00a0<\/span>earn 63.8% more watch time than 30\u201360 second clips.<\/li>\n<\/ul>\n<div><strong>Thanks for reading!<\/strong><\/div>\n<div><\/div>\n<div>\n<p>At\u00a0<span style=\"color: #81c1cb;\"><b><a class=\"m_-3713047519919748187ax\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.uglymugmarketing.com\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/3\/stV\/vFg\/64OVjp\/6BA7Xt3Qz9\/P\/P\/kf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/3\/stV\/vFg\/64OVjp\/6BA7Xt3Qz9\/P\/P\/kf&amp;source=gmail&amp;ust=1743524633295000&amp;usg=AOvVaw1JDCQBYrV5mp8cYbhA4J8v\"><span class=\"il\">Ugly<\/span>\u00a0Mug Marketing<\/a><\/b>,<\/span> we focus on what works\u2014not what wins awards.<\/p>\n<p>Want to turn your website into your best salesperson?\u00a0<span style=\"color: #81c1cb;\"><b><a class=\"m_-3713047519919748187ax\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/calendly.com\/d\/cpvz-fnc-zr9\/website-strategy-meeting\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/W\/J9Z\/vFg\/64OVjp\/2QIgTTh9n\/P\/P\/kf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/eCFt\/W\/J9Z\/vFg\/64OVjp\/2QIgTTh9n\/P\/P\/kf&amp;source=gmail&amp;ust=1743524633295000&amp;usg=AOvVaw1eeHkhRnan0ammAOaJRtFD\">Book a free marketing strategy session<\/a><\/b>\u00a0<\/span>and see how we can deliver results that matter.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Results Spotlight: How a website overhaul shot Full Strap and Stringer to the front page of search results \u00a0In The\u00a0News: Key trends reshaping marketing strategies this week, from Meta&#8217;s AI ad suite to TikTok&#8217;s new long-form insight. Let&#8217;s dive in. Results Spotlight: 14.3% CTR in Just 3 Months The Challenge: Full Strap &amp; Stringer built&hellip; <a class=\"more-link\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/website-overhaul-seo-growth\/\">Continue reading <span class=\"screen-reader-text\">How Full Strap &#038; Stringer Saw Organic CTR Bloom by 14.3% in 3 Months<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Full Strap &amp; Stringer Saw Organic CTR Bloom by 14.3% in 3 Months - Ugly Mug Marketing<\/title>\n<meta name=\"description\" content=\"See how a website redesign and SEO strategy helped Full Strap &amp; 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