{"id":982,"date":"2025-04-25T19:44:13","date_gmt":"2025-04-25T19:44:13","guid":{"rendered":"https:\/\/www.uglymugmarketing.com\/blog\/?p=982"},"modified":"2025-05-22T20:01:11","modified_gmt":"2025-05-22T20:01:11","slug":"brand-development-new-companies-crest","status":"publish","type":"post","link":"https:\/\/www.uglymugmarketing.com\/blog\/brand-development-new-companies-crest\/","title":{"rendered":"How Crest Natural Resources Launched 2 New Brands and Kept Their Local Identity"},"content":{"rendered":"<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4a1\/72.png\" alt=\"\ud83d\udca1\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udca1\" aria-label=\"\ud83d\udca1\" \/>Results Spotlight:<\/b> How Crest Natural Resources was able to launch 2 new companies while preserving their local legacy.<\/p>\n<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4f0\/72.png\" alt=\"\ud83d\udcf0\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udcf0\" aria-label=\"\ud83d\udcf0\" \/>\u00a0In The\u00a0<span class=\"il\">News<\/span>: <\/b>Key trends reshaping marketing strategies this week, from Pok\u00e9mon tax software to\u00a0<span class=\"il\">the<\/span>\u00a0latest celebrity sauce brand.<\/p>\n<p>Let&#8217;s dive in.<\/p>\n<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4a1\/72.png\" alt=\"\ud83d\udca1\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udca1\" aria-label=\"\ud83d\udca1\" \/> Trend Spotlight: New Companies, New Brand Kits, and a Legacy Preserved<img loading=\"lazy\" class=\"alignnone size-medium wp-image-983\" src=\"https:\/\/www.uglymugmarketing.com\/blog\/wp-content\/uploads\/2025\/05\/crest-land-696x361.png\" alt=\"\" width=\"696\" height=\"361\" srcset=\"https:\/\/www.uglymugmarketing.com\/blog\/wp-content\/uploads\/2025\/05\/crest-land-696x361.png 696w, https:\/\/www.uglymugmarketing.com\/blog\/wp-content\/uploads\/2025\/05\/crest-land-768x399.png 768w, https:\/\/www.uglymugmarketing.com\/blog\/wp-content\/uploads\/2025\/05\/crest-land.png 1054w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/b><\/p>\n<p><b><span class=\"il\">The<\/span> Challenge:<\/b><br \/>\nCrest Natural Resources, a family\u2011owned timber company managing over 100,000 acres in Central Louisiana, decided to expand its services by launching two new companies.<\/p>\n<p>Despite decades of industry expertise, these new ventures had no branding or online presence. Without a clear digital identity, Crest Forestry Services and Crest Land Company struggled to build\u00a0<span class=\"il\">the<\/span>\u00a0necessary credibility to attract clients in a tight-knit rural market.<\/p>\n<p><b><span class=\"il\">The<\/span> Solution:<\/b><br \/>\n<span class=\"il\">The<\/span>\u00a0<span style=\"color: #81c1cb;\"><b><a style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.uglymugmarketing.com\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/s\/stV\/vFg\/6Ks4Js\/zBlcXbIRR6\/P\/P\/kT\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/s\/stV\/vFg\/6Ks4Js\/zBlcXbIRR6\/P\/P\/kT&amp;source=gmail&amp;ust=1748028621111000&amp;usg=AOvVaw0TxgcpnSjrLd2TVlWbUn8s\"><span class=\"il\">Ugly<\/span>\u00a0Mug Marketing<\/a><\/b><\/span>\u00a0team\u00a0worked closely with\u00a0<span class=\"il\">the<\/span>\u00a0Crest Natural Resources team to create distinct, compelling identities for both new companies:<\/p>\n<ul>\n<li><b>Brand Discovery:<\/b>\u00a0Engaged in deep, one\u2011on\u2011one discussions to uncover each company\u2019s core values and market positioning.<\/li>\n<li><b>Custom Logos and Brand Kits:<\/b>\u00a0Developed unique logos and comprehensive brand kits that captured\u00a0<span class=\"il\">the<\/span>\u00a0essence of each company.<\/li>\n<li><b>Website Development:<\/b>\u00a0Designed and built two custom websites from scratch, ensuring intuitive navigation and content that conveyed authority and expertise.<\/li>\n<li><b>Iterative Refinement:<\/b>\u00a0Collaborated through regular feedback sessions to fine\u2011tune\u00a0<span class=\"il\">the<\/span>\u00a0designs and messaging, aligning every element with\u00a0<span class=\"il\">the<\/span>\u00a0companies\u2019 long\u2011term vision.<\/li>\n<\/ul>\n<p><b><span class=\"il\">The<\/span> Results:<\/b><\/p>\n<p>It only took a few months to see\u00a0<span class=\"il\">the<\/span>\u00a0difference:<\/p>\n<ul>\n<li><b>2 New Companies:<\/b>\u00a0Now equipped with strong, differentiated brands.<\/li>\n<li><b>2 Custom Built Websites:<\/b>\u00a0Reflecting a polished digital presence that speaks to expertise and trust.<\/li>\n<li><b>2 Brand Kits:<\/b>\u00a0Establishing a consistent visual narrative that resonates with their target audience.<\/li>\n<\/ul>\n<p><b>Ready to give you digital presence a makeover?<\/b>Reimagining Crest Natural Resources\u2019 digital identity allowed us to celebrate their rich legacy while showcasing their innovative new ventures. We transformed their online presence into a vibrant digital home that honors decades of expertise and family tradition.<\/p>\n<p>At <span style=\"color: #81c1cb;\"><b><a style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.uglymugmarketing.com\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/v\/stV\/vFg\/6Ks4Js\/vTSet5qJ7p\/P\/P\/kT\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/v\/stV\/vFg\/6Ks4Js\/vTSet5qJ7p\/P\/P\/kT&amp;source=gmail&amp;ust=1748028621111000&amp;usg=AOvVaw1gPyz0FP-XTIdnQgdmYDXg\"><span class=\"il\">Ugly<\/span>\u00a0Mug Marketing<\/a><\/b><\/span>, we build brand narratives that preserve your unique story while paving\u00a0<span class=\"il\">the<\/span> way for future growth.<\/p>\n<p><span style=\"color: #81c1cb;\"><a style=\"color: #81c1cb;\" title=\"Link: https:\/\/calendly.com\/d\/cpvz-fnc-zr9\/website-strategy-meeting\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/z\/J9Z\/vFg\/6Ks4Js\/6RZzmzYRtV\/P\/P\/kT\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/z\/J9Z\/vFg\/6Ks4Js\/6RZzmzYRtV\/P\/P\/kT&amp;source=gmail&amp;ust=1748028621111000&amp;usg=AOvVaw3Vn70CnjBfcYyBhHl5DUdm\"><b>Schedule a free consultation<\/b><\/a><\/span>\u00a0to start writing your next chapter.<\/p>\n<p><b><img loading=\"lazy\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4f0\/72.png\" alt=\"\ud83d\udcf0\" width=\"25\" height=\"25\" data-emoji=\"\ud83d\udcf0\" aria-label=\"\ud83d\udcf0\" \/> <span class=\"il\">News Roundup<\/span><\/b><\/p>\n<p><img src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NaiPggf0eoO_yQvQWSJpnyeb94XqUb32B6Z81SNHvwKgQ8G4vr9sTLfyotjrk-s1Z-RcFlT33epQhJk1JYq5EdzMSQEkYU9LgFFPJ3RJPFdxC3kbBcylg=s0-d-e1-ft#https:\/\/i.ontraport.com\/6927.3b335a1c296ce6320bc8943ca9e70999.PNG\" \/><\/p>\n<ul>\n<li><span style=\"color: #81c1cb;\"><b><a class=\"m_-6496824631868611084ax\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/techcrunch.com\/2025\/04\/01\/an-accounting-startup-has-turned-tax-preparations-into-a-pokemon-showdown-game\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/j\/Qcy\/vFg\/6Ks4Js\/srhMBpyGVf\/P\/P\/kT\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/j\/Qcy\/vFg\/6Ks4Js\/srhMBpyGVf\/P\/P\/kT&amp;source=gmail&amp;ust=1748028621112000&amp;usg=AOvVaw1lhj8LlDvqwb-K7QllH2Hm\">Open Ledger introduced Pok\u00e9Tax<\/a><\/b>,<\/span> turning tax filing into a Pok\u00e9mon-inspired game with badges instead of forms.<b><\/b><\/li>\n<li><span style=\"color: #81c1cb;\"><b><a class=\"m_-6496824631868611084ax\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.yahoo.com\/lifestyle\/stores-open-easter-2025-home-131100923.html\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/5\/Qc2\/vFg\/6Ks4Js\/zJadsLrpcA\/P\/P\/kT\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/5\/Qc2\/vFg\/6Ks4Js\/zJadsLrpcA\/P\/P\/kT&amp;source=gmail&amp;ust=1748028621112000&amp;usg=AOvVaw1kSa0_JL1BrXazS-BzyEda\">Costco, Aldi, Sam\u2019s Club, and Target announced store closures<\/a><\/b><\/span>\u00a0on April 20 for Easter; Walmart will stay open.<\/li>\n<li><span style=\"color: #81c1cb;\"><b><a class=\"m_-6496824631868611084ax\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.forbes.com\/sites\/dougmelville\/2025\/04\/03\/targets-foot-traffic-declines-for-8th-week-since-dei-boycott-stock-hits-52-week-low-amid-tariff-concerns\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/r\/Qc8\/vFg\/6Ks4Js\/sQfU7dqTAv\/P\/P\/kT\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/r\/Qc8\/vFg\/6Ks4Js\/sQfU7dqTAv\/P\/P\/kT&amp;source=gmail&amp;ust=1748028621112000&amp;usg=AOvVaw2dpXUDg6nBM6baL4NznPBb\">Target&#8217;s foot traffic fell 3.8% YoY<\/a><\/b><\/span>, marking nine weeks of declines following cuts to DEI initiatives.<\/li>\n<li><b><a class=\"m_-6496824631868611084ax\" title=\"Link: https:\/\/retailwire.com\/glen-powell-smash-kitchen-walmart\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/Y\/Qc7\/vFg\/6Ks4Js\/sJVM1Zo20y\/P\/P\/kT\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/Y\/Qc7\/vFg\/6Ks4Js\/sJVM1Zo20y\/P\/P\/kT&amp;source=gmail&amp;ust=1748028621112000&amp;usg=AOvVaw1uppp-eAdWHTwUefRNlazR\"><span style=\"color: #81c1cb;\">Actor Glen Powell launched Smash Kitchen<\/span><\/a><\/b>, an organic condiment brand now available at Walmart.<\/li>\n<li><a class=\"m_-6496824631868611084ax\" title=\"Link: https:\/\/www.insideradio.com\/free\/am-fm-radio-emotional-campaigns-crucial-for-advertisers-during-economic-uncertainty\/article_3e5fd823-503e-4d55-8cbb-dd19f86e944c.html\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/e\/Qcq\/vFg\/6Ks4Js\/tS6q4BLcM\/P\/P\/kT\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/e\/Qcq\/vFg\/6Ks4Js\/tS6q4BLcM\/P\/P\/kT&amp;source=gmail&amp;ust=1748028621112000&amp;usg=AOvVaw1Hs654lU6U3HABQLvW5nU2\"><span style=\"color: #81c1cb;\"><b>Nielsen research revealed<\/b><\/span>\u00a0<\/a>cutting radio ads can drop consumer spending by up to 50%.<\/li>\n<li><span style=\"color: #81c1cb;\"><b><a class=\"m_-6496824631868611084ax\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.fastcompany.com\/91308222\/openais-studio-ghibli-style-images-renew-the-debate-over-ai-and-copyright\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/3\/QcF\/vFg\/6Ks4Js\/zv732svqJ1\/P\/P\/kT\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/3\/QcF\/vFg\/6Ks4Js\/zv732svqJ1\/P\/P\/kT&amp;source=gmail&amp;ust=1748028621112000&amp;usg=AOvVaw0Nk8ZM7rG71S6OYbZaMebR\">OpenAI faced criticism over Studio Ghibli-style images<\/a><\/b><\/span>, fueling ethical debates about AI-generated art.<\/li>\n<\/ul>\n<div>Thanks for reading!<\/div>\n<div>At\u00a0<span style=\"color: #81c1cb;\"><b><a class=\"m_-6496824631868611084ax\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/www.uglymugmarketing.com\/\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/W\/stV\/vFg\/6Ks4Js\/vbB9Djt3I\/P\/P\/kT\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/W\/stV\/vFg\/6Ks4Js\/vbB9Djt3I\/P\/P\/kT&amp;source=gmail&amp;ust=1748028621112000&amp;usg=AOvVaw0x25n0y_Uf5ALXqvQPoXFn\"><span class=\"il\">Ugly<\/span>\u00a0Mug Marketing<\/a><\/b><\/span>, we focus on what works\u2014not what wins awards.<\/div>\n<div><\/div>\n<div>Want to turn your website into your best salesperson?\u00a0<span style=\"color: #81c1cb;\"><b><a class=\"m_-6496824631868611084ax\" style=\"color: #81c1cb;\" title=\"Link: https:\/\/calendly.com\/d\/cpvz-fnc-zr9\/website-strategy-meeting\" href=\"https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/x\/J9Z\/vFg\/6Ks4Js\/uBmkZqA0O\/P\/P\/kT\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/uglymugmarketing.ontraport.net\/c\/s\/69i\/emLX\/x\/J9Z\/vFg\/6Ks4Js\/uBmkZqA0O\/P\/P\/kT&amp;source=gmail&amp;ust=1748028621112000&amp;usg=AOvVaw2I1DN1QQf0b-8-YVVLG4qm\">Book a free marketing strategy session<\/a><\/b>\u00a0<\/span>and see how we can deliver results that matter.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Results Spotlight: How Crest Natural Resources was able to launch 2 new companies while preserving their local legacy. \u00a0In The\u00a0News: Key trends reshaping marketing strategies this week, from Pok\u00e9mon tax software to\u00a0the\u00a0latest celebrity sauce brand. Let&#8217;s dive in. Trend Spotlight: New Companies, New Brand Kits, and a Legacy Preserved The Challenge: Crest Natural Resources, a&hellip; <a class=\"more-link\" href=\"https:\/\/www.uglymugmarketing.com\/blog\/brand-development-new-companies-crest\/\">Continue reading <span class=\"screen-reader-text\">How Crest Natural Resources Launched 2 New Brands and Kept Their Local Identity<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Crest Natural Resources Launched 2 New Brands and Kept Their Local Identity - Ugly Mug Marketing<\/title>\n<meta name=\"description\" content=\"Discover how Crest Natural Resources launched two new companies with strong brand identities and custom websites\u2014while preserving their legacy. 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