Central Louisiana Technical Community College (CLTCC), a two-year technical and community college headquartered in Alexandria, La was created in 2012.
Today, CLTCC provides comprehensive educational programs that meet the needs of its students and communities. These programs include career and technical education, general education, adult basic education, and workforce development training.
CLTCC serves 8 parishes through its five campuses.
Using Facebook Lead Forms, we created an automated system that produced qualified leads for their programs. With Facebook's audience targeting capabilities, we targeted potential students based on their age, interest, education level, and more! By delivering a quick-to-fill-out form to our specific target audiences, we were able to bridge the gap between the want to start school and the intimidating factors that generally deter people from taking the first step to applying.
Now, CLTCC has a pool of interested applicants that they can nurture and guide through the next stages of the application process.