Evangeline Bank

Evangeline Bank’s numbers come from a 2-month campaign for a testimonial video from one of their clients that they wanted to advertise on YouTube.
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35.35%

Increase in new users to the site from the previous month

5,478

Conversions during the 2-month campaign period

$0.07

Average cost per testimonial video view
The Company Icon

THE COMPANY

The Evangeline Bank and Trust Company has been serving the local Central Louisiana communities since 1907.  

Their goal is to meet the banking needs of our communities served with outstanding customer service while taking active roles in our local communities. It also includes providing an acceptable level of profit. Our long-term mission will set The Evangeline Bank and Trust Company above competitors in the areas of integrity, trust, corporate character, quality, service, and fiscal soundness.


 
The Challenge Icon

THE CHALLENGE

We had 2 months to make an impact for Evangeline Bank.  They had a client testimonial video that they wanted to reach new viewers in their specific target areas.   They also wanted to compare the result numbers from the different cities being targeted.
 
The Solution

THE SOLUTION

We used Google Ads to push viewers to the testimonial video with the goal of conversions.  Conversions were measured as ‘first visits’ to their website.  In the 2-month campaign time, there were 5,478 conversions measured.  That means that 5,478 people were introduced to Evangeline Bank with an incredibly low $0.46 cost per conversion. 

There were 35,209 video views from 512,396 impressions.   The average cost per view was only $0.07 and the cost per click was $0.40, so this was a highly efficient way to drive traffic to the website.