How Bill Lewis buffed-up subscribers by 592%

Results Spotlight: How Bill Lewis grew subscribers by 592%.

 In The News: Key trends reshaping marketing strategies this week, from Starbucks’ new stance to La-Z-Boy’s reclining rebellion.

Let’s dive in.

The Challenge:

Bill Lewis, a nationwide leader in fishing lures, had a massive following on Instagram and Facebook but no intentional marketing strategy to turn fans into customers.

Their goals? Build an email list, engage followers, run targeted ads, and boost ecommerce sales. But how do you capture attention, convert it into loyalty, and ensure every effort delivers results?

The Solution:

The Ugly Mug Marketing team crafted a proactive strategy to transform Bill Lewis’s playbook:

• Email Marketing Overhaul: Grew the newsletter list from 3,445 to 23,849 in just 11 months.
• Consistent Newsletters: Sent targeted, timely campaigns featuring A/B tests, including exclusive coupons and flash sales.
• Social Media Ads: Deployed Facebook and Instagram ads that drove 90.82% of website traffic.
• Data-Driven Insights: Analyzed performance metrics to optimize campaigns and maximize ROI.
• Influencer Partnerships: Collaborated with pro anglers and key influencers to expand brand visibility and trust.

The Results:

The results spoke volumes for the new strategy:

• Explosive Newsletter Growth: Increased subscribers by 592%.
• Higher Revenue from Newsletters: Email campaigns consistently drove noticeable revenue spikes.
• Website Sales Boom: Ecommerce revenue climbed steadily, with a dramatic increase starting in July 2020.
• Traffic Surge: Social media ads accounted for 90.82% of all website traffic, showcasing the power of targeted outreach.

Ready to make your marketing intentional?

At Ugly Mug Marketing, we transform underperforming websites into growth engines.

Whether you need a strategic SEO plan or a complete digital overhaul, we’ll create solutions that truly represent your brand – and deliver results.

Schedule a free consultation to get started.