Results Spotlight: How Kudos was able to up their online image to match their in-person presence
In The News: Key trends reshaping marketing strategies this week, from Toblerone’s staged tantrum to Adidas’ data breach.
Let’s dive in.
Results Spotlight: A Website Refresh That Matches The Experience
The Challenge:
Kudos, a continuing-education company for for cosmetologists and estheticians, set out to make classwork feel less like a chore and more like a creative outlet, but its digital home didn’t match that image.
The site looked dated and slow, the checkout path wound through too many screens, and anyone opening it on a phone found cramped menus and text that refused to resize.
Prospective students arrived curious but left frustrated, often before they saw a single course outline. The gap between the company’s lively in‑class experience and its clunky online storefront grew wider each month, draining revenue and dulling a brand built on fun.
The Solution:
Ugly Mug Marketing rebuilt Kudos’ online presence with style in mind:
- Brand‑First Design
We created a clean, modern layout that matches the playful color palette (Monte Carlo teal, Flamingo orange) and approachable typography students see in class materials. - Mobile‑Ready From the Ground Up
Every page adapts gracefully to phones and tablets, so busy professionals can enroll between appointments without pinching and zooming. - Streamlined Checkout
The purchase flow dropped from several clunky screens to a single, intuitive cart and PayPal button—no extra clicks, no lost sales. - Course‑Centric Navigation
Clear categories, large imagery, and concise copy guide visitors to the right class in seconds, whether they need skin‑care basics or advanced business skills. - Iterative Collaboration
Multiple one‑on‑one sessions with Kudos’ founder ensured every tweak stayed true to the brand’s “fun‑yet‑informative” promise.
The Results:
Unified Brand Identity
Colors, fonts, and imagery now sing in harmony, giving students a cohesive first impression online and in the classroom.
Friction‑Free Shopping
A simplified cart and mobile‑friendly design remove the hurdles that once sent buyers packing.
Future‑Proof Platform
The site’s flexible structure lets Kudos add new courses or promotions without reinventing the wheel each time.
Kudos’ founder, Megan Deterling, summed it up best:
“Ugly Mug Marketing is the only company I would trust with my website and marketing…great ROI, and fun to work with.”
Thanks, Megan!
Ready to step into the spotlight?
At Ugly Mug Marketing, we build sites that put your business where customers actually look, removing the hurdles between curiosity and checkout. When someone searches for the right training, product, or service, we make sure your brand is the obvious choice.
Schedule a free consultation today and see how a thoughtful redesign can turn confused perusers into committed customers.
News Roundup
- Toblerone’s staged airport tantrum on TikTok went viral, cementing the chocolate bar’s image as a classic travel gift.
- Searches for “Made in USA” products have soared, but the FTC’s strict rule puts sloppy claims at risk of fines.
- Amazon tested AI‑powered audio summaries on product pages for select US shoppers.
- Adidas warned customers of a help‑desk breach that exposed contact details, urging vigilance against phishing attempts.
- TikTok moved its US ecommerce team to remote work amid layoff jitters and political uncertainty over the app’s future.
Thanks for reading!
At Ugly Mug Marketing, we focus on what works—not what wins awards.
Want to turn your website into your best salesperson? Book a free marketing strategy session and see how we can deliver results that matter.
