How Gilchrist Turned Facebook Feeds Into 551 Job Leads in 1 Month

Results Spotlight: How Gilchrist made staffing simple by adapting their strategy to meet applicants where they already look.

 In The News: Key trends reshaping marketing strategies this week, from a record-setting Father’s Day to Lululemon’s sour stock.

Let’s dive in.

Results Spotlight: Meeting Your Applicants Where They’re At

The Challenge:

Gilchrist Construction has grown from a fifteen‑person crew laying sidewalks in 1981 to one of Louisiana’s leading highway contractors.

That success comes with a constant need for people: every new project means new crews, more operators, and fresh laborers on tight timelines.

Job fairs and a “Now Hiring” page on the company website pulled in some applicants, but not nearly enough. Positions stayed open, schedules tightened, and project managers worried more about headcount than concrete pours.

The Solution:

Ugly Mug Marketing moved the recruiting hunt to the one place local workers check every day: Facebook.

• We wrote straightforward ad copy that skipped corporate jargon and talked about real benefits, like steady hours, career growth, and the satisfaction of building Louisiana’s highways.
• Each major job site received its own lead‑generation campaign with location‑based targeting, so applicants saw openings that matched a commute they could handle.
• A short native form inside Facebook captured contact details in seconds; no one had to click away to a sluggish external page.
• Throughout the month we watched the numbers, pausing slow ad sets, raising budgets on top performers, and fine‑tuning the audience until the cost per lead hit a harmony.

The Results:

In just 31 days, the 5 campaigns we ran:

• Reached more than 45,000 individual Facebook users
• Delivered 551 qualified leads
• Averaged a cost of just $2.46 each

Gilchrist’s hiring team shifted from scrambling for applications to scheduling interviews, confident that the pipeline could keep pace with every new contract on the books.

Ready to get your crews staffed and keep projects moving?

At Ugly Mug Marketing, we know that when your next deadline depends on finding the right people fast, you need more than a job post. We can help your company build a recruiting engine that’s ready for the long haul.

Schedule a free consultation today and see how targeted social campaigns can turn a tight labor market into a full roster of ready‑to‑work applicants.

News Roundup

• Father’s Day spending is projected to hit a record $24 billion, averaging $199 per shopper.
• WPP has predicted creator‑made ads will top professionally produced spots in revenue in 2025.
• Fanatics let everyday fans test their skills against sports legends during Fanatics Fest 2025 competitions.
• Lululemon shares plummeted 21% after a tariff‑driven profit warning and slowing US sales.
• Disney secured full control of Hulu by paying NBCUniversal an additional $438.7 million.
• Texas advanced a bill that would require warning labels on snacks with banned additives starting in 2027.