Trend Spotlight: How breaking into SEO brought Fine Line into the spotlight
In The News: Key trends reshaping marketing strategies this week, from Clorox’s feel-good clean-up to KFC’s AI cookoff.
Let’s dive in.
Results Spotlight: 45% Increase in Quality Backlinks
The Challenge:
Fine Line Supply Company is a specialist printing studio that offers custom framing, artwork reproduction, art supplies, and more. Based in Ruston, LA, since 2010, Fine Line Supply Co has built a strong reputation among artists, photographers, and makers from all disciplines.
Despite their local acclaim, they had never done SEO before—making it challenging to grow their digital presence and connect with a broader community of creatives.
Without a strategic approach, Fine Line Supply Co struggled to rank for critical keywords, limiting their organic reach and hindering the growth of their online community.
The Solution:
The Ugly Mug Marketing team stepped in with a comprehensive SEO strategy to elevate Fine Line Supply Co’s digital footprint and overcome the challenges of entering SEO.
- Keyword Optimization: Focused on high-volume, creative industry keywords to drive targeted traffic, boosting search rankings and supporting an average of 16,953 searches per month.
- Content Strategy: Developed engaging, searchable content and implemented regular blog posting to build authority and foster community engagement.
- Technical SEO Improvements: Conducted extensive onsite optimizations, including content refreshes, internal linking enhancements, and backend fixes to address and resolve existing SEO issues.
- Performance Tracking: Regularly monitored key metrics to measure success—tracking keyword growth, backlink increases, and domain authority improvements.
The Results:
Over the past six months, Fine Line Supply Company’s organic impressions soared by 246%. Here’s a few of their achievements:
- An average rank increase of 475 positions.
- Authoritative and quality backlinks increased by 45%.
- Garnering an average of 14,100 business views on Google.
Ready to start standing out?
At Ugly Mug Marketing, we understand the power of creative problem-solving. Reimagining Fine Line’s digital strategy transformed technical hurdles into a vibrant showcase of their artistry, drawing in an enthusiastic and ever-growing audience. Curious about how a fresh SEO approach can rewrite your brand’s narrative? Let’s chat.
Schedule a free consultation to get started.
News Roundup
- 🧹 Clorox found cleaning can beat puppies in a study showing 37% of participants felt better cleaning toilets than petting dogs.
- 🚛 Cargo theft hit record levels, projected to cost supply chains up to $35 billion annually through cyber fraud and identity theft.
- 🍗 KFC challenged AI to a cook off in blind taste test campaign, analyzing internet recipes to prove Original Recipe superiority.
- 👗 Women’s sports ad impact jumped 56% driven by 131% viewership growth during the NCAA and WNBA playoffs.
- 📦 UPS added new processing fees including a 2% fee on all invoice amounts and a $25 surcharge for checks.
Thanks for reading!
At Ugly Mug Marketing, we focus on what works—not what wins awards.
Want to turn your website into your best salesperson? Book a free marketing strategy session and see how we can deliver results that matter.
