The story behind Louisiana Central’s 125% traffic surge

💡Results Spotlight: How Louisiana Central saw a 125% boost in traffic.

📰 In The News: Key trends reshaping marketing strategies this week, from Jolt’s rebrand to Tinder’s new take.

Let’s dive in.

The Challenge:

Louisiana Central had a clear mission: strengthen the region’s economy by empowering local businesses, but their website wasn’t pulling its weight.

The outdated design and clunky navigation made it hard for visitors to connect with the organization’s purpose or find the resources they needed.

The Solution:

Ugly Mug Marketing saw the disconnect and defined a clear goal: craft a site that blended usability with impactful design.

Here’s what they did:

  • Built a sleek, modern design that highlighted Louisiana Central’s vision.
  • Simplified site navigation so users could quickly access key resources.
  • Optimized the site for mobile and desktop, so it worked seamlessly no matter the device.
  • Focused on visuals and messaging that connected with local businesses.

The Results:

  • 125% more visitors flocked to the site.
  • Visitor engagement soared as businesses spent more time exploring the resources available.
  • Louisiana Central’s credibility grew, with their digital presence now matching their mission.

The new platform empowered Louisiana Central to better connect with the businesses they support and maintain their position as a regional leader.

Does your website work as hard as you do?

At Ugly Mug Marketing, we turn outdated websites into engines for growth. Whether you need a facelift or a full transformation, we’ll create something that truly represents your brand—and gets results.

Schedule a free consultation to get started.