
 In The News: Key trends reshaping marketing strategies this week, from Shopify Campaigns to Gen Z’s shopping habits.
Let’s dive in.
The Challenge: Sweet Baton Rouge had big dreams for Pinterest. The platform was brimming with potential, but the owner, Meredith, was already managing multiple businesses and didn’t have the bandwidth to make it happen.
Their Shopify store was auto-posting products to Pinterest, but without a clear plan or consistent effort, results were stagnant. The team realized they needed a focused strategy to transform Pinterest into a meaningful driver of traffic and sales.
The Solution:
Ugly Mug Marketing got to work posting fresh, eye-catching pins and creating conversion-focused ads.
By combining creativity and data, they built a Pinterest presence that was both pretty and purposeful.
The Results:
- An 81.8% jump in Pinterest revenue in under 10 months.
- Over 42,700 visitors clicked through to the website from Pinterest.
- A whopping 1.47 million content impressions.
For Sweet Baton Rouge, this was more than just numbers. The team grew their community and turned casual browsers into devoted fans.
Interested in reading more? Check out the full case study.
Curious how these strategies could work for you?
At Ugly Mug Marketing, we know that conversions don’t just happen. With laser-focused branding and intentional design, we help your clients find you.
Schedule a free consultation to get started.