NEW WAYS TO CONNECT WITH CUSTOMERS

Rebranding to ‘Meta’ isn’t the only news coming from Facebook recently. A round of new Facebook features are being made available for small businesses just in time for the holiday season. These features will bring new ways for businesses to get discovered and connect with their customers.

RATHER WATCH OR EAVESDROP IN ON THE CONVO?

LINKS ON INSTAGRAM STORIES

Instagram Stories link stickers are being made available to every single Instagram user — even those with under 10K followers. This will replace the “swipe up” action that was the previous link clicking method on Instagram stories. This new feature will allow for tons of new and creative ways for businesses to drive traffic to their website.

For ideas on how to get the most out of this “new” feature, check out this blog.
|

APPOINTMENT SCHEDULING ON FACEBOOK

Appointments on Facebook are an easy and free way for small business owners to receive and manage appointments from new and existing customers using their Facebook page. Already a feature for some, Facebook will be expanding this feature to be available to small businesses globally.

VIDEO/AUDIO CALLING ON MESSENGER

People’s preferences for how they want to talk with companies are evolving. To provide small businesses with a convenient way to communicate with customers in a private setting and enjoy the benefits of phone, video calling, and messaging all in one app, Facebook is testing business audio and video calling with select small and medium businesses using Business Inbox in Messenger. This feature allows them to seamlessly connect and transact with their customers using audio and video communications right from the platform.

PERSONALIZED ADS

Earlier this year, Facebook introduced the Good Ideas Deserve To Be Found campaign; showing people how the personalized ads they see help them discover new things they love and support small businesses. Now, Facebook is testing more ways to let people know they’re supporting a small business when they engage with a personalized ad. Soon, people may see an informational message in their feed when they ‘like’ or ‘love’ an ad from a small business. The message explains how engaging with an ad from a small business can help the business continue to find new customers and grow.