While search engines have evolved over the years, becoming more powerful and responsive, the end goal has stayed the same; search engines strive to provide users with the best possible content. If you need help with keeping up with the times, consider partnering with an SEO agency.
Search Algorithms Will Continue to Evolve
Search engine providers can be coy when it comes to planned updates. Further, while they may share the general concepts of the updates, they’ll often obfuscate the inner workings of the search engine. This can leave SEO experts trying to read tea leaves. The best experts, however, can leverage search engine algorithm updates to improve results.
AI Will Continue to Reshape Search Engines
Microsoft made waves when it announced that ChatGPT tools would be implemented directly in the Bing search engine. While Bing has long struggled to keep up with Google, it has enjoyed success in recent months. The Verge reported in 2023 that Bing monthly users had reached 100 million, a substantial increase from previous years. You can expect Google and others to integrate AI into search.
AI Will Drive an Explosion in Content
Writing content has traditionally taken quite a bit of time and required substantial investments. Now, ChapGPT and other tools allow users to quickly and easily produce content. Instead of spending three hours writing an article, you can have ChapGPT write up a first draft in mere seconds. From there, you might spend a half hour editing the content but even so, you’re still saving a lot of time.
This has resulted in content shock and it can be hard to stand out. That said, the right SEO agency will make sure that their clients shine. High-quality content backed by sound keyword planning can gain traction no matter how saturated the market might be.
Businesses Will Continue to Invest
As already mentioned, SEO requires an investment. However, it is often one of the most cost-effective marketing measures. Indeed, according to Terakeet, SEO could reduce the cost of customer acquisition by roughly 87% compared to digital advertising. In the long run, SEO could prove crucial to your business, so it’s smart to hire an SEO agency.
Are you in need of help with SEO or other marketing strategies? Drop us a message. We constantly monitor for changes and updates to search engines and strive to ensure that our clients are heard. Ugly Mug Marketing looks forward to helping you thrive in the ever-evolving world of SEO.
