email marketing

Why Should Your Business Invest in Email Marketing?

When it comes to advertising and marketing, there are so many options available today in the digital marketing space. It’s important for small businesses to research the different avenues available and invest in the options that will bring in the best ROI. Email marketing has been around for a while, but it continues to be one of the most profitable methods of digital marketing. Let’s look at a few reasons why your business should be investing in email marketing.

The Biggest ROI in Digital Marketing

One of the reasons that email marketing has continued to be a popular marketing choice is because it offers the best ROI in digital marketing. According to Demand Jump, the general ROI for email marketing is 500%. Small businesses just starting out can invest a small amount of money and still see great marketing results from this option. You should take some time to look at the research that’s been done into email marketing and see for yourself why it’s such a powerful marketing tool.

Email Is the Preferred Communication Option

Regardless of what you’re selling, odds are your target audience prefers email for communication. There are approximately 2.3 billion smartphone users across the globe, and although texting and other forms of communication are growing in popularity, email is still where the majority of people prefer to get their promotional and commercial information. In fact, a global study performed by Twilo reports that 83% of internet users say they want to get this kind of information through email.

Email on Mobile

Now that email is easily accessible on mobile devices, you know that you can reach your audience any time through email. When you’re contacting your audience through the right channels, you increase the chances of a positive response. Contacting your audience through the wrong channels, however, may irritate them.

Easy to Learn

Another reason why businesses should invest in email marketing is because it’s not that difficult to learn. Some forms of digital marketing rely heavily on complicated analytics and algorithms. Email marketing is a straightforward method of marketing communication that anyone can learn. If you want to make the most of your email marketing investments, though, you’ll hire professionals to help get you started.

These are just a few reasons to consider email marketing for your marketing needs. If you’re considering email marketing for your company, don’t hesitate to reach out to our team at Ugly Mug Marketing today.