Results Spotlight: How a website overhaul shot Full Strap and Stringer to the front page of search results
 In The News: Key trends reshaping marketing strategies this week, from Meta’s AI ad suite to TikTok’s new long-form insight.
Let’s dive in.
Results Spotlight: 14.3% CTR in Just 3 Months
The Challenge:
Full Strap & Stringer built a sterling reputation guiding waterfowl hunts on Historic Catahoula Lake since the 1970s, but their website told a different story.
It was difficult to navigate, failed to reflect the premium outdoor experience they offer, and missed opportunities to convert visitors into bookings.
Without a user‑friendly site or clear digital presence, Full Strap & Stringer struggled to attract new customers beyond word‑of‑mouth referrals.
The Solution:
The Ugly Mug Marketing team delivered a full web overhaul paired with targeted digital marketing tactics to elevate visibility and drive engagement:
- Website Redesign: Crafted an intuitive layout with clear calls‑to‑action and streamlined navigation to showcase hunting packages and cabin rentals.
- Content Optimization: Developed concise, benefit‑focused copy and optimized page structure for search intent.
- Technical SEO:Â Improved site speed, mobile responsiveness, and implemented schema markup to boost search engine indexing.
- Performance Tracking:Â Established dashboard reporting on clicks, impressions, CTR, and average ranking to guide ongoing optimization.
- Integrated Campaigns:Â Launched coordinated social ads and email outreach to drive qualified traffic to the new site.
The Results:
In just three months, Full Strap & Stringer achieved measurable growth across every key metric:
- Average Ranking shot up to 7th position in search results
- Click‑Through Rate grew to 14.3% on organic listings
- Total Impressions boomed to over 1,300
Ready to give you digital presence a makeover?
Reimagining Full Strap & Stringer’s online presence turned a frustrating, outdated website into a streamlined gateway for outdoor enthusiasts. At Ugly Mug Marketing, we go beyond just building websites. We create digital narratives that reflect your passion and convert interest into action.
Schedule a free consultation to start your online transformation.
News Roundup
- Meta expanded its AI-powered ad features by adding new tools for catalog ads and influencer collaborations
- Roblox has recently attracted major brands like Chipotle and Nike, using partnerships to promote branded experiences in-game.
- President Trump narrowed his April 2 tariffs to target countries with significant trade imbalances instead of all trading partners.
- Wix introduced a no‑code Functions tool that lets businesses create custom pricing rules and checkout flows without any coding.
- New TikTok data shows videos over 1 minute earn 63.8% more watch time than 30–60 second clips.
At Ugly Mug Marketing, we focus on what works—not what wins awards.
Want to turn your website into your best salesperson? Book a free marketing strategy session and see how we can deliver results that matter.
