Results Spotlight: How Crest Natural Resources was able to launch 2 new companies while preserving their local legacy.
In The News: Key trends reshaping marketing strategies this week, from Pokémon tax software to the latest celebrity sauce brand.
Let’s dive in.
Trend Spotlight: New Companies, New Brand Kits, and a Legacy Preserved
The Challenge:
Crest Natural Resources, a family‑owned timber company managing over 100,000 acres in Central Louisiana, decided to expand its services by launching two new companies.
Despite decades of industry expertise, these new ventures had no branding or online presence. Without a clear digital identity, Crest Forestry Services and Crest Land Company struggled to build the necessary credibility to attract clients in a tight-knit rural market.
The Solution:
The Ugly Mug Marketing team worked closely with the Crest Natural Resources team to create distinct, compelling identities for both new companies:
- Brand Discovery: Engaged in deep, one‑on‑one discussions to uncover each company’s core values and market positioning.
- Custom Logos and Brand Kits: Developed unique logos and comprehensive brand kits that captured the essence of each company.
- Website Development: Designed and built two custom websites from scratch, ensuring intuitive navigation and content that conveyed authority and expertise.
- Iterative Refinement: Collaborated through regular feedback sessions to fine‑tune the designs and messaging, aligning every element with the companies’ long‑term vision.
The Results:
It only took a few months to see the difference:
- 2 New Companies: Now equipped with strong, differentiated brands.
- 2 Custom Built Websites: Reflecting a polished digital presence that speaks to expertise and trust.
- 2 Brand Kits: Establishing a consistent visual narrative that resonates with their target audience.
Ready to give you digital presence a makeover?Reimagining Crest Natural Resources’ digital identity allowed us to celebrate their rich legacy while showcasing their innovative new ventures. We transformed their online presence into a vibrant digital home that honors decades of expertise and family tradition.
At Ugly Mug Marketing, we build brand narratives that preserve your unique story while paving the way for future growth.
Schedule a free consultation to start writing your next chapter.
News Roundup
- Open Ledger introduced PokéTax, turning tax filing into a Pokémon-inspired game with badges instead of forms.
- Costco, Aldi, Sam’s Club, and Target announced store closures on April 20 for Easter; Walmart will stay open.
- Target’s foot traffic fell 3.8% YoY, marking nine weeks of declines following cuts to DEI initiatives.
- Actor Glen Powell launched Smash Kitchen, an organic condiment brand now available at Walmart.
- Nielsen research revealed cutting radio ads can drop consumer spending by up to 50%.
- OpenAI faced criticism over Studio Ghibli-style images, fueling ethical debates about AI-generated art.
