How U.L. Coleman Revitalized a Local Landmark and Completely Revamped Its Legacy

Results Spotlight:How U.L. Coleman was able to revitalize an old building with a bad rep and turn it into a home for new tenants

 In The News:Key trends reshaping marketing strategies this week, from Google’s day in court to Etsy’s hometown heroes.

Let’s dive in.

Trend Spotlight: A New Chapter That Needed a Fresh Perspective

The Challenge:

Fern Crossing at Bayou Pierre Apartments marked a new chapter for U.L. Coleman Companies – a fresh property in Shreveport, LA meant to replace a rundown complex with a poor reputation.

Despite decades of expertise in property management and construction, the new venture lacked both a modern brand identity and an active online presence.

Without a clear digital strategy, Fern Crossing struggled to build credibility and generate the quality leads necessary to fill its new units.

The Solution:

The Ugly Mug Marketing stepped in to transform Fern Crossing’s digital outlook by crafting a strategy tailored to the local rental market:

• Brand Reinvention: We helped reposition Fern Crossing by emphasizing U.L. Coleman’s core values and the promise of a high-quality living experience.
• Social Media Campaigns: We launched engagement, traffic, and brand awareness campaigns across key social platforms to build buzz and present Fern Crossing as the must‑visit address.
• PPC Advertising: Recognizing the importance of immediate visibility, we developed targeted pay‑per‑click campaigns. We made sure our ads appeared at the ideal time to prospective tenants.
• Retargeting and Nurturing: Complemented by a four‑step email drip campaign, we nurtured leads with tailored calls‑to‑action to further drive inquiries.
• Continuous Optimization: We maintained vigilant monitoring of both positive and negative keywords. This allowed us to adapt our strategy in real time, keeping every campaign element at its best.

The Results:
In just a few months, our focused digital strategy delivered impressive, measurable results:

• Qualified Leads Generated: Over 465 qualified leads came in, all it took was getting the opportunity in front of them.
• Paid Link Clicks: Our PPC efforts resulted in 123,859 paid link clicks, and suddenly Fern Crossing was on the map.
• Occupancy Rate: The property now enjoys an occupancy rate of over 75%, with leases averaging 12 months.

Reinventing Fern Crossing’s digital identity turned an uncertain start into a success story that reflects U.L. Coleman Companies’ commitment to quality and innovation.

Ready to start writing your story?

At Ugly Mug Marketing, we go beyond building websites and campaigns to create strategic narratives that connect with your target audience and convert interest into interaction.

Schedule a free consultation today to start writing your next chapter.

News Roundup

• A federal judge ruled that Google wields an illegal monopoly over publisher tools and ad exchanges.
• Temu cut US online ad spending by 77% since mid-April, sending its App Store ranking tumbling in the face of new tariff costs.
• A leaked TikTok memo showed plans to shift control of its global ecommerce division to Chinese and Singaporean leaders.
• The US urged India to open its ecommerce market to Amazon and Walmart, challenging New Delhi’s marketplace-only policy.
• Walmart demanded a 25% boost in ad spend from brands despite stagnant sales.
• Etsy launched new discovery features to spotlight domestic sellers and help shoppers avoid import tariffs.