Results Spotlight:How Lane Music was able to step into the spotlight using smart SEO strategies with rock star returns.
 In The News:Key trends reshaping marketing strategies this week, from Mountain Dew’s tatted rebrand to TikTok’s newfound confidence.
Let’s dive in.
Trend Spotlight: An SEO Strategy That Takes Center Stage
The Challenge:
Lane Music has helped musicians across Tennessee since 1987, yet its website never ranked for the searches buyers make when they need a piano, guitar, or set of drumsticks.
No blog, no backlinks, no keyword strategy, just product pages buried beneath national chains and big‑box ads.
They came to Ugly Mug Marketing with 3 goals:
- Climb the search results for ten high‑value keywords.
- Publish two optimized blog posts each month.
- Grow domain authority and organic traffic without gutting the day‑to‑day retail schedule.
In short, Lane Music wanted to turn local reputation into search visibility, and quickly.
Ugly Mug Marketing mapped out an SEO campaign that spoke the language of musicians and search engines alike:
- Keyword Deep Dive
We pinpointed high‑volume phrases musicians actually use, like “upright piano Nashville,” “Memphis guitar repair,” and similar queries, then wove them into on‑page copy, meta tags, and image alt text. - On‑Site Tune‑Up
We refreshed product and category pages, fixed broken links, and tightened site speed to keep Google (and impatient shoppers) happy. - Content That Hits the Right Note
Twelve new blog posts (how‑tos, buying guides, and gear spotlights) answered real customer questions and fed Google fresh, keyword‑rich content. - Internal Linking Rhythm
We linked older pages to new posts, guiding both crawlers and readers to the right information without dead ends. - Off‑Site Amplification
Guest articles and local directory listings earned credible backlinks, boosting authority without shady shortcuts.
The Results:
Six months in, and the numbers tell speak for themselves:
- Average Keyword Jump: up 658 positions across the target phrases, with many keywords vaulted from page five to page one.
- Organic Traffic Lift: 29.4 percent more visitors now find Lane Music through unpaid search.
- Content Library: 12 optimized blog posts drive steady clicks and keep the site fresh.
Customers searching “best beginner keyboard Knoxville” or “piano tuning Nashville” now meet Lane Music on page one, and often at the top.
Ready to step into the spotlight?
At Ugly Mug Marketing, we know that fine‑tuning your digital presence turns unseen pages into a front‑row seat on Google. When the right shoppers type the right words, your brand plays lead, not second fiddle.
Schedule a free consultation today and let’s give your website the stage presence it deserves.
News Roundup
- Mountain Dew’s new “Gimme a Dew” campaign debuts a refreshed logo and a Vegas tattoo sweepstakes for die‑hard fans.
- Forty‑five percent of U.S. merchants say one‑click checkout tops their payment‑tech wish list.
- The US will cut de minimis tariffs on small China shipments to 54% while keeping the $800 duty‑free exemption closed.
- Gartner reported 40 percent of CMOs already use AI to automate creative work and ad operations.
- TikTok introduced new Sponsorship Solutions at NewFronts, declaring the platform “here to stay”.
- Google now pipes retail‑media data into YouTube campaigns via DV360, starting with Costco and United Airlines.
