
 In The News: Key trends reshaping marketing strategies this week, from Super Bowl ad records to America’s rising sobriety.
Let’s dive in.
The Challenge:
Patriot Golf Carts and Powersports, a veteran-owned business in Alexandria, Louisiana, had never ventured into SEO. While their services and inventory impressed local customers, their digital presence didn’t match their offline reputation.
Their goals? Boost rankings for 10 high-volume keywords, establish a consistent blog presence, build backlinks, and increase domain authority and organic reach. The big question: how do you go from zero SEO experience to measurable digital growth?
The Solution:
The Ugly Mug Marketing team implemented a comprehensive SEO strategy tailored to Patriot Golf Carts’ goals:
- Keyword Optimization:Â Focused on 10 high-volume keywords critical to their business growth.
- Onsite Improvements:Â Enhanced website elements to fix SEO issues and target key search terms.
- Content Refresh:Â Revitalized existing pages to improve engagement and relevance for search engines.
- Internal Linking:Â Strengthened site navigation and indexing with strategic internal links.
- Offsite Content Marketing:Â Developed quality backlinks to boost domain authority and visibility.
The Results:
In just six months, the results were undeniable:
- Organic Website Traffic Growth: Increased by 103.4% as targeted keywords gained traction.
- Keyword Rankings: Improved by an average of 797 positions for the 10 selected keywords.
- Monthly Unique Page Views: Increased by 247%, reflecting stronger visibility and engagement.
- Quarterly Google Business Views: Reached 34,500, showcasing an expanded digital presence.
Ready to rev up your SEO?
At Ugly Mug Marketing, we transform untapped potential into measurable success. Whether you’re new to SEO or need a complete overhaul, our team creates strategies that deliver real results.
Schedule a free consultation to get started.
đź“° News Roundup
- Super Bowl 59 ad prices are hitting record highs, with Fox securing deals over $8 million per 30-second spot.
- Ferrero Group is acquiring Power Crunch, adding protein bars to its lineup alongside Nutella and Butterfinger.
- The FTC is suing PepsiCo, accusing it of giving Walmart unfair pricing advantages over smaller retailers.
- Meta is testing ads on Threads in the U.S. and Japan, despite falling short of its billion-user target.
- Alcohol sales in the U.S. are down 6% since 2023, with premium spirits and beer facing the biggest decline.
Thanks for reading!
At Ugly Mug Marketing, we focus on what works—not what wins awards.
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