Results Spotlight: How structured marketing took Wildwood’s local fame to the next level.
📰 In The News: Key trends reshaping marketing strategies this week, from fake Google reviews to America’s booming return rate.
Let’s dive in.
 Results Spotlight: 21% Revenue Growth in One Year
The Challenge:
Wildwood Pizza, a fast-casual restaurant in Central Louisiana, built a loyal customer base with its wood-fired pizzas and scratch-made dough. But co-owner Gary Perkins saw a problem – relying on word-of-mouth and minimal advertising wasn’t enough to sustain long-term growth.
Wildwood Pizza needed a structured marketing approach that could expand its audience without losing the personal, community-driven feel that made the restaurant a local favorite.
The Solution:
The Ugly Mug Marketing team developed a multi-channel strategy to increase visibility, strengthen customer relationships, and turn engagement into measurable revenue growth.
- Social Media Growth: Expanded reach through social media, keeping customers engaged with menu updates and promotions.
- Email Marketing: Built and nurtured a subscriber list of 4,700+ customers, increasing retention and repeat visits.
- YouTube Advertising:Â Created engaging video content to introduce the brand to new audiences and drive foot traffic.
- Website Overhaul:Â Designed and maintained a user-friendly website to showcase the menu and make ordering easy.
- Community Engagement: Assisted with promotions and events to reinforce Wildwood Pizza’s presence in the local market.
The Results:
Wildwood Pizza’s new marketing strategy delivered crazy growth:
- Consistent 17% – 21% revenue growth year-over-year
- 4,700+ email subscribers actively engaging with the brand
- 11k Facebook likes, blowing up their online presence
Ready to build a lasting foundation?
At Ugly Mug Marketing, we transform untapped potential into measurable success. Wildwood Pizza’s success proves that the right strategy can turn great products into even greater results. Are you looking to create a marketing plan that works?
Schedule a free consultation to get started.
- Google is cracking down on fake reviews by removing posts, banning offenders, and flagging fake business profiles.
- DoorDash processed $80.2 billion in orders and subscriptions in 2024 but still posted a $38 million loss for the year.
- Shopify beat Q4 revenue expectations, with revenue rising 31% and the company anticipating strong merchant momentum ahead.
- Meta is rolling out Advantage+, a new ad campaign setup that blends manual and AI-driven optimization.
- Global return rates are climbing, with 48% of US consumers reporting a return last year.
At Ugly Mug Marketing, we focus on what works—not what wins awards.
Want to turn your website into your best salesperson? Book a free marketing strategy session and see how we can deliver results that matter.
