How WECN Gained 111% Domain Authority in Six Months

Results Spotlight: How strong SEO strategy skyrocketed WECN’s online presence.

 In The News: Key trends reshaping marketing strategies this week, from IHOP’s record-breaking attempt to Kim K’s new Nike brand.

Let’s dive in.

Results Spotlight: 111% Increase in Domain Authority in Six Months

The Challenge:

Washington Ready Start Early Childhood Network (WECN) is committed to ensuring that every child in Franklinton, LA, has access to high-quality early childhood education. However, their digital presence was nearly nonexistent, making it difficult to reach families, educators, and potential partners.

Without an SEO strategy, WECN struggled to rank for relevant keywords, limiting their ability to connect with their audience and amplify their mission.

The Solution:

The Ugly Mug Marketing team implemented a comprehensive SEO strategy to improve WECN’s online visibility and search engine rankings.

• Keyword Optimization: Focused on high-volume keywords to boost search rankings and attract targeted traffic.
• Content Strategy: Developed searchable content and strategic blog posting for the website.
• Technical SEO Improvements: Addressed on-site SEO issues with internal linking, content refreshes, and backend optimizations.
• Performance Tracking: Regularly analyzed keyword growth and site performance to refine strategies and maintain momentum.

The Results:
In six months, WECN’s online presence skyrocketed:

• 597.6 average position increase across targeted keywords.
• 200% growth in optimized, searchable content.
• 101.64% increase in authoritative backlinks.
• In total, a 111% increase in domain authority.

Ready to boost your online presence?

At Ugly Mug Marketing, we turn digital challenges into growth opportunities. WECN’s success proves that the right SEO approach can transform how organizations connect with their communities. Want to improve your search rankings and drive real results?

Schedule a free consultation to get started.

 News Roundup

• IHOP is going for the Guinness Record for number of pancakes  served in one day, aiming to dish up 20,000 in 8 hours.
• A recent survey found that nearly 50% of people who ask their doctor about a drug receive a prescription.
• Honda launched a multi-channel campaign to promote it’s new lineup, featuring John Cena and a Reddit AMA session.
• Levi’s partnered with Beyoncé to promote its new “Reiimagine” campaign that revamps iconic ads.
• Kim Kardashian and Nike have penned a powerhouse deal to combine Kardashian’s SKIMS brand with Nike’s portfolio.