Results in Advance (RIA)

Fear and doubt are holding back your business. 

Here’s what I mean by that. 

Your prospects are fearful. 

They doubt that you can deliver the results that they need, and that’s okay. 

That’s normal, that’s natural. 

It’s not about you. 

It’s about human nature, so there’s no sense in arguing against it. 

There’s no sense in trying to ignore it.

Instead, we need to understand it and we need to work around it. 

The best way to do that is with what I call R I A. 

That is results in advance. 

You need to be able to demonstrate to your prospects that you can get results, that you are able to get results. And you can do that by getting them results in advance.

If you’re a graphic designer, send them some graphic design samples. 

If you’re a photographer, maybe go by and take a picture of their building, send that to ’em. 

You want to build this case study of why you can deliver the results that they want. 

And if you can show them those results in advance. You will succeed.