If you don’t understand this, your business will stay stuck.
When you start your freelance business, you typically get clients from people who are within one degree of separation from you.
So they’re right here in your circle.
But as you grow your business, it’s gonna move between one degree of separation, two degrees, three degrees of separation.
Here’s the mistake that so many freelancers make is trust is at the core of this.
So people who know you, people who do business with you, initially.
They trust you.
Not because of what you do, but because of who you are.
That is why they trust you.
As you move out and as your business grows, you have to move further and further away.
For us right now, we work with clients all across the country.
And when we do that, they don’t know us.
They don’t know that I was born and raised here in this little town, right?
They have no connection to me. So we must look for ways to impart trust to them.
Here are two of the best ways to do that.
#1: Case studies. Make sure you’re building case studies.
#2 Testimonials. Do your job in such a way that people love to rave about you.