If you don’t have enough people coming into your business, chances are you have all of your eggs in one basket, and if you have all your eggs in one basket, you’re never going to grow your business the way you need to.
Here’s what I mean by that.
When you think about marketing, you need to think about a wheel and you need to think about all of the spokes on a wheel.
So imagine this is a bicycle wheel.
Right in the middle, is where the money changes hands.
This is where you get people to give you money.
If you only have one spoke and things go wrong, things go bad.
So you’re only relying on email and your email gets shut down.You’re in trouble, your business is in trouble.
But if you have TikTok, if you have radio, if you have direct mail, if you have Facebook, if you have Instagram.
If you have all of these other spokes driving people to the middle, you are diversifying.
You are not becoming reliant on one thing.
And remember, one, is the loneliest number when it comes to your marketing.
So if you want to grow your business, build more spokes, build more funnels into your business, and you will make more money.