Results vs. Deliverables

Here is how to quickly and easily double, maybe even triple your close rate on your proposal. 

So one of the things I see so many freelancers doing is when they write the proposals, they talk about all the deliverables, all the things they’re gonna deliver for the client. 

And instead, you need to shift your language. You need to shift your focus away from the actual deliverables, and you need to shift it to the results. 

What results are you actually going to get for the people that you’re sending the proposal to? Focus first and foremost on those results, and then in your proposal, transition into the deliverables. 

Do this and you will close more proposals.