The return on investment for search engine optimization involves calculating how much you spend on the service compared to the results that you get. Essentially, the cost would be how much money you’re spending. The results are determined by how much you can make from those SEO efforts, often measured by page rankings, increased organic traffic, and other measures. There are a few things to know about SEO before diving in.
What is SEO?
SEO stands for search engine optimization. It involves keyword research and often writing content around those keywords. That’s not all, though. An SEO company focuses on optimizing an entire website. This includes decreasing the bounce rate, implementing tactics to increase engagement, optimizing images, and much more.
SEO is not a quick fix to a website not getting traffic. It requires an extreme amount of effort to develop an SEO plan. Then, that plan has to be implemented. You’ll occasionally get an article on the first page of Google soon after publishing it, but that isn’t likely. Instead, you’ll have to have patience. SEO is a long-term game, but it’s often well worth it.
One of the reasons that many people think search engine optimization is well worth it is because it offers such a high return on investment. According to Terakeet, SEO can reduce the cost of customer acquisition by 87.41% compared to digital advertising. You may have to wait a little longer, but you’ll enjoy more organic traffic and customers for a fraction of the cost.
Measuring the return on investment for SEO can be complicated. There is no solid pay-per-click graph that tells you exactly how many customers have clicked on your ads when using SEO methods. That’s why an SEO company will use various tactics to determine whether SEO is effective. This includes rankings, organic traffic, impressions, bounce rate, and other key performance metrics like site speed.
Every SEO company will have its own method for measuring the effectiveness of their SEO. For example, one SEO business may look at organic traffic, while another will look at several ranking factors. Knowing what tools the SEO is being measured by can help you determine your return on investment.
Working with a professional SEO company is the best way to get the results you’ve been looking for. Contact us to discover how we can help your business today!