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Why is Research-Based Marketing So Effective?

According to MMA Global, utilizing an outcome-based marketing strategy may provide a 50% increase in Return On Advertising Spending (ROAS) than if you were to use a reach-based media strategy. If you are serious about reaching the growth goals of your firm, however, SEO companies can help boost your results. Today, let’s take a closer look at a few of the important benefits of an effective research-based marketing strategy.

SEO Companies Help Define an Effective Research-Based Strategy

It can take a lot of research to identify and reach prospective customers. This research-intensive approach encourages you to take a step back and truly discover what it is that your potential customers want. All too often, companies fall into the trap of deciding what their customers should want without any prior research. This is an approach that may work in some instances but won’t deliver the consistent results you want. Using research-backed metrics to determine your strategy will yield better results. Once you determine what’s important to your prospective customers, you can deliver the right content.

Offering Research-Based Information Attracts and Converts Customers

If you’re beginning to think that there’s a lot of fluff and information on the internet that’s far from actionable, you’re not alone. By offering prospective customers fully-researched information, you are providing a benefit that sets you apart from the competition. Once you have identified the topics that are important to your potential market, you can provide research that is of benefit to them. Providing value is an effective way for Business to Business (B2B) companies to differentiate their services.

Research Reports Are the Most Impactful When it Comes to Content that Converts

Even as video content becomes more popular, graphics and research reports remain at the top of the list when it comes to the content types that move the needle. Social media, webcasts, articles, and white papers are not as effective. One explanation of this may be that research papers are presented in an objective fashion, while other content is perceived as being something to influence site visitors.

Is it time to up your marketing game? Adding research-based content to your company’s marketing mix will boost your results. Not all SEO companies are created equally, and that’s why we stand out at the top. Contact us today to schedule a consultation and let us help you get the marketing results you need and want. We look forward to working with you!