Marketing Specialist

The Ugly Mug Marketing Marketing Specialist will work with small business owners helping them achieve their marketing goals. This includes working closely with both your client and the Ugly Mug Marketing internal team to keep projects on track, on budget, and gets results for our clients.

This role will include: making sure that all projects run smoothly and that client's expectations are exceeded, in addition to ensuring their goals are reached. A typical day includes working directly with designers, coders, photographers, copywriters, and vendors, etc. to ensure projects stay on track and on budget. This person understands that clients have other options, and it's our privilege to work with them...no matter how difficult a client may be.

This is NOT an entry level position. A minimum of two years in marketing is required. Experience in a sales role does not qualify. Relevant experience includes (but is not limited to): media buys, working with graphic designers, developing social media campaigns, writing copy for email newsletters, etc.

PRIMARY DUTIES

THE ROLE

Conduct market research to identify customer trends, competitor offerings and demographic data.
Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
Create innovative marketing campaigns depending on robust data and present the recommendations to management.
Establish and maintain relationships with new and existing clients through networking and prospecting.
Create goals and objectives in order to approach customers through appropriate marketing channels.
Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.
Coordinate project tasks, handling various components of marketing campaigns, prioritizing tasks/projects and ensuring tasks are completed on time/schedule
Look for ways to ensure we're both exceeding our client's expectations AND delivering results
Understand that the attitude and energy you choose to bring to work each day will either build up or tear down the Ugly Mug Marketing culture
Work diligently to help create a Remarkable Experience culture at Ugly Mug Marketing
The Marketing Specialist must have grit.

SKILLS AND QUALIFICATIONS

SKILLS:

Excellent analytical skills
Good communication and interpersonal skills
Attention to detail for precise analysis of data
Critical thinking and problem-solving skills
Ability to work under pressure and motivation to succeed in a competitive environment
Ability to work with teams and collaborate
Excellent leadership and managerial skills
Time management and multitasking skills with the ability to prioritize tasks

QUALIFICATIONS:

A Marketing Specialist should have a bachelor’s degree in journalism, marketing, communications or a related field. They should be proficient in Microsoft Office Suite, familiar with Adobe Creative Suite (or similar), content management software and customer relationship management.
This is NOT an entry level position. A minimum of two years in marketing is required. Experience in a sales role does not qualify. Relevant experience includes (but is not limited to): media buys, working with graphic designers, developing social media campaigns, writing copy for email newsletters, etc.

GRIT IS REQUIRED

Examinedexistence.com defines grit as:

A noncognitive trait based on someone's ability to persevere despite the presence of many challenges and obstacles to achieve a given goal. It is the trait that tells you to keep chugging at something when everyone else has given up on you. It is a measure of emotional intelligence and well-being. Gritty people tend to stick to their goals despite numerous setbacks and failures. It is basically an attitude—a personal creed that you can conquer anything if you just put your mind and body to it. It is the unwavering purpose and the resilience to stick to that purpose whatever the outcome.

At Ugly Mug Marketing grit is needed on a daily basis. For example:

A website is down and you can't find any of the website login information. You contact the coder and the client. Still no resolve. You do WHATEVER it takes to get the website back up ASAP.
A client was opening a new location. We ordered new business cards for them. They received them two days before their opening day. All the cards had incorrect info on them. We didn't find out about the issue until 4PM. Our designer had already left for the day. We called her at home. She made the changes. We ordered new cards at 7:30PM. We paid to expedite the order with overnight shipping. Although the mistake wasn't our fault. We should have caught the mistakes on our end. We covered all the cost to not only reprint the cards, but to expedite the shipping.
The client asks us to do a newsletter. We do exactly what they ask us to do. Most people would call this "done". But we know “done” is not remarkable. We go a step further and go beyond just what the client requested and ensure we get them results.
We're running a Facebook campaign for the client. We've spent hours working on the campaign and everything has been finalized and running for weeks. It's time to “dust our hands” and move on, right? No. Here we have grit. We check those Facebook ads daily. We notice that a few of the ads are not performing to their potential. We turn those off design completely new campaigns for the client.

It's easy to read all of those examples and think, "of course, I would go the extra mile to do whatever it takes." Sure, it's easy to have grit when you don't have a to-do list that's a mile long, when you don't have imposing deadlines waiting just ahead, and when you don't have the stress of helping a client increase their sales or they'll have to shut down their business,

You see, grit isn't needed when your to-do list is empty. It's needed when your list is a mile long. Grit isn't needed your calendar is wide open. It's needed when you have meeting after meeting, and yet another client just called with an emergency.

Don't have grit? Aren't willing to do whatever it takes. Don't apply… grit is required to succeed in this position.