Today, you really can’t afford to ignore digital marketing. Your customers are online, and so your marketing efforts need to be online as well. According to LYFE, a lack of effective SEO can actually increase how much you pay for ads by 400%. Your digital marketing efforts, especially SEO efforts, are a critical part of your marketing strategy. Here are a few ways our company maximizes online visibility.
Content Is High-Quality
The foundation of your SEO approach must always be high-quality content. This is the foundation of our digital marketing efforts. The content that is posted on your site needs to be relevant, engaging, informative, and accurate. If you don’t cover these basics, it will start to affect your search engine ranking. This will decrease your visibility and, ultimately, hurt your bottom line. Our SEO agency can help you develop high-quality content to boost your SERPs.
Web Page Optimization
Not only is online content important but the way it’s optimized on your page is important as well. Page optimizations include things such as title tags, meta descriptions, and heading tags. All of these factors have the potential to improve your visibility when done right.
The words on a page aren’t the only thing you should be aware of during optimizations. There is also a distinct technical aspect to your SEO approach as well. The technical factors include things such as site speed. When pages load slowly, the search engines that are crawling the page notice, and so do your users. This is perceived as an ineffective and low-quality site.
Mobile-friendliness is also an important factor to consider. Many of your potential customers are on their phones viewing your website. Make sure that the information they are seeing looks great. If it doesn’t, your potential customers may be less likely to stay on your site, which can increase your bounce rate and negatively impact your SERPs. Our professional SEO agency knows how to check for these types of details that you may not even be aware of.
SEO isn’t based on keywords that are randomly chosen. Keyword research is a vital part of the process. SEO keywords should be well-researched according to industry, niche, popularity, and click rate. This can help you to keep your content relevant and attractive to search engines.
If you want to increase your online visibility, it all starts with your SEO approach. If SEO is new to you, we can help. Our team at Ugly Mug Marketing is trained on the most up-to-date and powerful SEO practices. We can help you implement these practices on your site to increase visibility. Contact us today to get started!