If your marketing isn’t working, it’s because you’ve forgotten AIDA.
AIDA stands for attention, interest, desire, and action.
Attention, interest, desire, and action.
So remember those words as you create your marketing.
Attention, you’ve got to do things that capture people’s attention. There’s so many messages that people get exposed to every day.How does your stand out?
Interest, remember, people are never interested in your product, your services. They are interested in their interests. Speak to them about their interests.
Desire, what are the desires? What are they seeking? What do they hope to accomplish? What do they hope to achieve? Speak to those desires.
And the final one is this. Action, tells people specifically what you want and need them to do in order to move to the next step in your process.