Here are four lessons for you from Bob Igers book, “The Ride of a Lifetime.”
Lesson number one of this, that as you grow your business, there’s gonna be this natural tendency for the organization to drift towards mediocrity.
You have to work hard to create an environment that does not tolerate mediocrity.
Lesson number two is that, your reputation as a company, as a business isn’t what you or I believe to be true.
It’s what the customers, what our prospects believe.
So we need to make sure that we clearly understand what they believe to be true about us and our organization.
Lesson number three is that as you grow, your role is gonna shift from CEO, to CRO. Chief Reminding Officer, your job is to clearly articulate, repeat, your vision, your mission, your values to your team, so they understand where you’re going and why it matters.
And the fourth lesson is this, don’t be in the business of playing it safe.
Be in the business of going for greatness, of accomplishing amazing things for your clients and for yourself as a company.
PS Can you relate to any of these:
✅ Struggling from project to project
✅ A slow trickle of inquiries about your services
✅ Your clients only seem concerned about the lowest price
✅ Not sure when or where your next project will come
✅ Fighting for clients on freelancer marketplaces like Upwork and 99 Designs
If any of those describe you learn more about the Freelance Accelerator:
http://uglymugmarketing.com/freelance
You’ll learn how to:
✔️ Have a WAITLIST of high paying, committed clients (rather than starting from scratch each month)
✔️ STOP fighting for mediocre projects on freelancer marketplaces (like UpWork and 99 Designs) and start becoming the GO TO CHOICE and virtually eliminate all of your competition
✔️ Have clients love your work and trust your guidance
✔️ Position yourself to start winning large (5-figure), high-profit projects
✔️ Transition from project-to-project, to having clients on retainers paying you month after month
✔️ Have a steady stream of leads pouring in wanting to do business with you
✔️ Get paid 2x as much for the work you’re already doing
✔️ Have clients thank you for the privilege of working with you
✔️ Have a strategic roadmap for scaling your business
